Dixie Gillaspie is a trailblazing firestarter, coach, and author with over 30 years of experience igniting human potential and empowering business creators and leaders to realize their boldest visions. She describes herself as “a coffee fanatic addicted to story and allergic to ‘can’t,’” but in professional circles, she’s known as a “Creation Coach” and “Visionary to Visionaries.” A recipient of the Woman of the Decade in Enterprise and Innovation award from the Women Economic Forum, she is the author of Just Blow It Up – Firepower for Living an Unlimited Life and The Truth About Winter.
Before you became the business titan you are today, enlighten us about the thrilling adventures of your pre-business life.
Before I started coaching others on how to “blow up the brick walls of ‘I can’t,’” I blew up a few walls of my own. From the time I could walk and talk, every time someone told me ‘you can’t,’ I heard it as an invitation to prove that ‘I can too—just watch me.’
I was raised in a religious cult, a world built on control and limitation. I experienced physical, sexual, and emotional abuse in my younger years—experiences that should have kept me small and obedient. But I never accepted smallness. As an adult, I cycled through denial and brokenness until I found my way to something stronger—wholeness, joy, and the absolute certainty that no one gets to define me or limit me but me.
I credit horses as my first coaches; they taught me how to rein in my emotions and transform negative energy into something higher. They taught me love and compassion and showed me how to be in fellowship with another being. They also gave me a reason to learn how to be a coach, how to co-create with another being working through their own trauma, navigating their own fear, and seeking fulfillment and freedom.
I have always loved story. I loved knowing how people around the world live, how they experience their lives. I loved exploring history and cultures through the stories of heroes and everyday people just like me. Story connects and transforms us; it reminds us of all the different ways humans have learned to navigate the world they inhabit and that, despite those differences, there are universal truths about what it means to be human.
I first stepped onto an educational path in theater, training to help people become the best version of someone they were not—for a short time. But that wasn’t enough. I found my calling in something bigger—helping people become the highest version of who they truly are, for the rest of their lives.
And that’s the fire behind everything I do in my business. Not just proving ‘I can too’—but showing others that they can too. That they can create anything they choose by activating and engaging all three levels of consciousness and the natural laws of structure and energy.
Could you elaborate on the nature of your initiative/business/current role, highlighting its purpose and the ways it benefits people?
Business, to me, is a thrilling puzzle—an ever-evolving masterpiece of vision, risk, and relentless problem-solving. The more complex, the better. But at its core, business is never just about the numbers, the strategy, or even the success. It’s about creation—building something we love, something we’re proud of, something that serves us and the world at the highest level.
After more than a decade as a management consultant, I chose a different vehicle. I shifted my focus to what truly drives transformation—not just building better businesses, but expanding the minds and potential of the creators and leaders behind them.
My private coaching is reserved for business leaders, business creators, and thought leaders—because that’s where I’ve spent most of my adult life, and it’s what really lights me up. I call them my “Super Achievers.”
These are the people shaping industries, rewriting rules, and daring to build on their own terms. But far too often, even the most brilliant leaders fall into the Super Achiever Trap—believing they must achieve in order to earn the right to be happy, chasing success like a finish line that always moves just out of reach.
That’s where Super Creators Unlimited comes in. Born in the chaos of 2020, this group coaching program became more than just a response to crisis—it became a revolution in conscious creation. Here, we break free from the Super Achiever Trap and step into Super Creator Flow—where success isn’t something you must grind for, suffer for, or prove yourself worthy of. Instead, achievement becomes a byproduct of living fully, of aligning your energy with what you truly love.
At the end of the day, business is just a vehicle. But the driver? That’s everything. And my mission is to make sure they’re driving with clarity, confidence, and the kind of energy that changes the world.
Empowering women is best achieved through mutual support. Your work is truly inspiring. Would you like to nominate another female leader for this interview? If so, please provide details. We would love to hear more!
I would prefer to ask their permission before introducing.
