What happens when intelligence is no longer the constraint—but lack of perspective is?
For executive coach Monika Matuszewska, the founder of LaMatu Professional Coaching Services, finding the answer needs to begin with stepping outside the echo chamber. In an era where AI reinforces our worldview, Monika believes the most valuable personal development conversations may be the ones that challenge us rather than simply reassure us.
That philosophy sits at the heart of her coaching work and reflects why Humans of Fuzia (HOF) exists: as a global thought-leadership platform at the intersection of leadership, entrepreneurship, coaching, women empowerment and socially conscious business. HOF understands the realities coaches, founders and small-business entrepreneurs face as they build visibility, credibility and sustainable growth.
Human-Centred Leadership in the Age of AI
Monika does not reject AI. In fact, she encourages her clients to use it, but to do so with discernment. She draws a critical distinction between information and human transformation.
“AI will never truly challenge your assumptions.”
A good human coach, she argues, knows when to be empathetic and when to be direct—to challenge assumptions, call out limiting beliefs, confront inconsistencies and hold clients accountable. To fuel growth, a certain degree of friction and discomfort is needed. The steepest growth curve can be found outside of the comfort zone.
For accomplished and technology-savvy professionals, complimenting AI-tools with a dialogue of a human expert becomes especially powerful. Many of Monika’s clients have advanced degrees and impressive corporate careers. Yet eventually, even highly analytical people reach a point where logic alone cannot answer, What’s next? Algorithms can only predict the future based on past datapoints, but designing a completely new trajectory such as a complete life overhaul or a career pivot calls for a different approach.
That is where individual coaching creates space for self-reflection and deeper questions about values and purpose.
Entrepreneurship, Decision-Making and Growth Systems
For entrepreneurs in the modern age, growth is not simply about online visibility and designing business models that can withstand market volatility. It is also about managing complexity, protecting focus and mastering the art of decision-making.
Monika identifies the mental load of constant decision-making as one of the most underestimated realities of entrepreneurship.
“The amount of decisions that a business owner needs to make every single day exceeds by far that of a regular employee.”
Especially in the early days of establishing a company, there is no precedence, and no guidelines to fall back upon. Each decision needs to be weighed carefully as the choice will directly impact the bottom line. Each new opportunity needs to be evaluated for possible consequences of investing time, money and energy. Those constant cost-and-benefit calculations take up a lot of mental energy and can quickly cause a feeling of overwhelm and eventually lead to a burn-out.
To prevent that from happening, entrepreneurs need to develop good decision-making skills that will protect their time and mental energy.
Values as an Inner Compass
Monika believes that inner values deserve much more attention in entrepreneurship. Most entrepreneurs start building their business from the outside-in, overly focussing on their branding and online presence, without establishing a strong foundation.
“Values are a crucial topic because if one starts a company, then the company’s foundations are rooted in the founder’s inherent value system.”
Clearly articulated values can shape everything from brand messaging to client alignment and investment decisions. They help entrepreneurs identify not only what to pursue—but what to confidently say no to.
Her own approach to visibility reflects this principle. Rather than trying to become an all-round social media influencer, she intentionally uses LinkedIn to share ideas, books, insights and resources that inspire and genuinely support her audience.
Execution Tip
Create a “Values Filter” for your business. Write down your core values and use them to evaluate every major opportunity: Does this align with who I am, who I serve and the business I want to build?
Monika’s story is a reminder that, contrary to the myths perpetrated by the popular hustle culture, sustainable entrepreneurship is not about doing more. It is about making better choices, and creating a sustainable growth strategy for a business and life truly aligned with your values.
That is the kind of practical leadership learning Humans of Fuzia brings to coaches, entrepreneurs and changemakers around the world.
Connect with Monika Matuszewska
- LinkedIn: linkedin.com/in/matuszewska
- Instagram: instagram.com/lamatucoach
- Facebook: facebook.com/lamatucoaching
- YouTube: youtube.com/@lamatu
- Website: lamatu.com
