Rachel Bamber is a pioneering coach, trainer, and now author whose work blends neuroscience with practical coaching strategies to create lasting, positive change. With over two decades of experience running her business, Brighter Thinking, Rachel has helped countless clients—ranging from executives to aspiring coaches—unlock their potential by understanding how the brain works. Featured again on Humans of Fuzia, Rachel shares her journey of writing her first book and her passion for building coaches’ confidence. Her story resonates with our 5 million-strong community, all united in our mission of supporting women and advancing the values of He for She and She for She.
Q&A with Rachel Bamber
Q: What inspired you to write your new book, and what is it about?
Rachel: I’ve loved writing since I was about five. Back in junior school, I would write short stories at home and show them to my teachers, who encouraged me with gold stars and praise. That planted the seed of wanting to be published one day. Over the years, I started several books, but this one began when I was approached to write for the professional coaching market. It’s called The Brighter Thinking Coach: Brain-Friendly Strategies to Ensure Effectiveness in Results. It’s aimed at professionally trained coaches and people who use coaching skills in their work. The book explains how understanding the brain can make coaching more effective, easier for the coach, and more impactful for the client. It also covers the business side of coaching, the rise of AI in the industry, and the future of the profession.
Q: What impact do you hope this book will have?
Rachel: My main goal is to increase coaches’ confidence. I mentor and supervise new coaches, and I often hear them doubting themselves. I want them to know they’re making a difference. The book is also educational—it explains how the brain works in an accessible way so coaches can apply that knowledge to serve clients even better.
Q: How have your failures shaped you?
Rachel: Well, now I know how not to write a book! It took a long time, and I learned so much about myself along the way. I see failure as an opportunity to learn and a test of your commitment. In coaching and elite sports, we prepare for obstacles so we can handle them when they arise. I’m naturally optimistic, so I’ve had to work on preparing for when things go wrong. How you deal with setbacks defines you.
Q: What advice would you give your younger self?
Rachel: Take action sooner. I think most people say that. If there’s something you want to do—like write a book—start earlier and get it out into the world. Move faster on everything.
Q: In what ways are you breaking stereotypes?
Rachel: I’ve run my own business for over 21 years, and I’m still curious about new technology, especially AI. There’s a stereotype that older people aren’t interested in innovation, but I’m proof that’s not true. Also, I’ve earned more than male colleagues in the past, and I credit my working mum for showing me that equal opportunity is normal. If you don’t focus on stereotypes, they won’t hold you back.
Q: What legacy do you want to leave?
Rachel: I want to train and inspire other coaches through my Brighter Thinking methodology, building their skills and confidence so they can help more people. I want my clients to know their worth, have high self-esteem, and feel they can do what they love. I can’t stand the thought of people feeling bad about themselves—helping them remove barriers, internal or external, is what drives me.
Q: If you could inspire one person through your story, what would you want them to take away?
Rachel: Keep going. As Winston Churchill said, “When you’re going through hell, keep going.” Nothing is forever. I get concerned when young people label themselves with conditions or limitations as if they’re permanent. You can change, move forward, and choose who you want to be.
Closing Message
“Nothing is forever—you can choose who you want to be.” – Rachel Bamber
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