Lynn Whitbeck is the Queen of Joyful Sales. Business owners and entrepreneurs hire her to ignite winning sales, because most fail to connect, capture, and close their ideal clients. Lynn helps them sell with intent for maximum impact, influence, and income. Bottom line—sales, love it or hate it, you won’t survive without it.
She is the Founder and CEO of Petite2Queen, and Host of Claim Your Career Crown and the Get More Clients show, streaming on Amazon Fire, Roku, and Apple TV. Lynn has been featured in USA Today, HuffPost, Chicago Tribune, and more. When not working with clients, she enjoys visiting National Parks, cooking, and playing Pokémon Go.
If your business could have a mascot, what would it be and why?
At Petite2Queen, our mascot would be a lioness. Not just any lioness—the kind who surveys the savannah like she owns it (because she does), leads with purpose, and gets things done without breaking a sweat.
She’s fierce, strategic, and graceful. She doesn’t waste energy chasing everything that moves—she picks her moment, takes the lead, and delivers. Sound familiar? That’s how we teach sales: no gimmicks, no pressure, just smart, authentic conversations that convert.
And here’s the kicker—people see “petite” and assume small. The lioness reminds them that focused and powerful go hand in hand. She’s not loud to be heard. She’s confident, capable, and always in command. Just like the business owners we serve—and just like us.
What strategies do you employ to maintain a healthy work-life balance while running your own business?
For me, work-life balance starts with having a solid plan, process, and schedule. If I don’t carve out time for what matters—both in business and in life—something always ends up falling through the cracks. Structure gives me the freedom to focus on what’s truly important, instead of chasing every shiny object that pops up.
That said, I believe fiercely in enjoying life outside of work. Time away helps me recharge, gain perspective, and come back sharper and more present. After all, no one lies on their deathbed wishing they’d closed one more deal. (And if they do… that’s a red flag, not a life goal.)
Running a business is a marathon, not a sprint. And maintaining my balance—personally and professionally—is what keeps me in it for the long game.
When faced with unexpected detours on your business path, how do you pivot with grace and resilience, showing fellow women entrepreneurs the way forward?
Every detour has an opportunity—you just have to be willing to look for it. It might not be obvious at first, but it’s always there. And as business owners, we have both the ability and the responsibility to choose how we move forward.
When something goes sideways, I ground myself by running through a quick mental exercise: What’s the worst-case scenario, and how would I handle it? What’s the best-case scenario? And what’s the most likely outcome? This gives me instant perspective. It helps me face fear head-on, remove its power, and build a practical, optimistic plan forward.
I remember one moment in particular, consulting with a client who hit a major setback when her largest contract was in immediate jeopardy. She felt like the floor had dropped out. I walked her through this same three-scenario mindset shift—and not only did it calm the chaos, it revealed a strategic path forward and a better opportunity waiting in the wings. That detour became a springboard.
That’s how I lead—by modeling resilience, sharing the tools I use myself, and reminding fellow women entrepreneurs that every twist in the road can become a turning point. We just need to keep moving with clarity, courage, and a little creativity.
How do you measure the success of your business beyond financial metrics, such as customer satisfaction or community engagement?
For me, success is measured by my clients’ success. When their sales grow. When sales becomes joyful, natural—even fun. That’s the real win.
With every client I work with, I’m not just helping one person or one business. I’m creating a wave of impact. Because when sales strategies are rooted in purpose and worthy intent, my clients are able to serve more people, help more clients, and grow in ways that are meaningful and sustainable. Their impact multiplies—and I see that ripple effect as the true measure of success.
Financials matter, of course, but the real gold standard is knowing that the work we do together empowers others to thrive and create lasting value in their own communities.
Can you share a memorable moment where you witnessed significant growth or transformation in your business, illustrating the impact of your services/products?
One of the most transformational moments in my business was developing and delivering my signature talk: 3 Secrets to Close More Sales with Ease & Joy. It’s a powerful turning point—not just for the audience, but for me.
When I give this talk, I see the lightbulbs go on. The audience is fully engaged because they realize there’s a clear, authentic path to consistent, repeatable, and scalable sales success. Suddenly, selling no longer feels uncomfortable—it feels doable and even joyful.
That talk became a catalyst for growth in my business. Roughly 75% of attendees request my CROWN Methodology Sales Blueprint, and about 25% schedule a Joyful Sales Session. That kind of response showed me the real impact of what I’m teaching—and how deeply the message resonates when you lead with worthy intent and client thinking.
It affirmed that I wasn’t just offering a sales strategy—I was offering a transformation. And it’s been a cornerstone of how I grow my business ever since.
What role do you believe mentorship plays in the success of small businesses, and how have mentors influenced your own entrepreneurial journey?
Mentorship is vital. The right mentor will challenge you, illuminate your blind spots, and expand your view of what’s possible. When you work with someone who’s two or three steps ahead, they offer a perspective you simply haven’t lived through yet—and that lived wisdom is invaluable.
Mentorship accelerates growth—especially when it’s grounded in shared values and mutual trust. It’s not about telling you what to do; it’s about asking the right questions, believing in you when you wobble, and holding space for both your vision and your growth.
I’ve been incredibly fortunate to have a series of phenomenal mentors throughout my career and business ownership. Each one has told me the hard truths—always with love, compassion, and the belief that I was capable of breaking through to that next milestone. And every time, they were right.
That’s the kind of support I strive to pay forward. Because we don’t build successful businesses alone—and we don’t have to.
What’s your work all about, and how does it make a difference in the world?
My work is all about transforming how people sell—by making it human again. Business owners hire me to step into their confidence and create authentic sales strategies that actually feel good. Sales doesn’t have to be pushy, manipulative, or soul-draining. When it’s rooted in worthy intent, it becomes a powerful way to serve others and make a difference.
At Petite2Queen, I help my clients build consistent, scalable sales processes that align with who they are. That means no gimmicks, no sleazy tactics—just real conversations, real relationships, and real results.
The difference? My clients don’t just make more sales—they enjoy it. They reconnect with why they started their business in the first place. And as they grow, they get to help more people, support more communities, and live the life they envisioned. That ripple effect—of joyful, ethical, client-centered sales—makes a lasting impact, far beyond the numbers.
That’s what my work is about. And that’s why I love it.
Social Links:
- Facebook: https://www.facebook.com/petite2queen/
- Instagram: https://www.instagram.com/petite2queen/
- YouTube: https://www.youtube.com/@petite2queen
- Get More Clients TV Show: https://petite2queen.com/category/get-more-clients/
LinkedIn – Lynn Whitbeck: https://www.linkedin.com/in/lynnwhitbeck
