Dr. Farzana Irshad is a biochemist turned entrepreneur, consultant, and digital marketing strategist. After years of working in oncology and managing international research projects, she transitioned into the dynamic world of startups. As the founder of Mouj Solutions, she empowers businesses with innovative strategies in SEO, PPC, and branding. A mother and lifelong learner, she is passionate about creating meaningful connections, driving growth, and championing sustainable success for individuals and organizations alike. Her journey is a testament to resilience, adaptability, and the power of purpose-driven work.
Could you elaborate on the nature of your business, highlighting its purpose and the ways it benefits people?
I am the founder of Mouj Solutions, a digital marketing agency that empowers businesses to grow through tailored strategies in SEO, PPC, content marketing, and branding. At its core, our purpose is to help startups and small businesses maximize their potential by connecting them with their target audience in meaningful and impactful ways.
Our services go beyond traditional marketing. We aim to make digital growth accessible by offering data-driven solutions, creative branding, and personalized mentorship. By addressing each client’s unique challenges, we help them achieve measurable results—whether it’s generating leads, building a strong online presence, or scaling sustainably.
What truly sets us apart is our emphasis on human connection. We believe that successful marketing is built on understanding people, fostering trust, and delivering value. Ultimately, we aim to not only grow businesses but also inspire confidence, foster innovation, and empower people to achieve their dreams.
What inspired you to start your journey as a coach and entrepreneur? Were there any specific events, challenges, or people that motivated you to take this path?
My journey as a coach and entrepreneur was inspired by a combination of personal experiences, professional challenges, and the people I’ve met along the way. I started my career in oncology research, where I worked closely with patients. While the work was deeply fulfilling, I often became emotionally attached, which began to take a toll on me. I realized that while I was passionate about helping others, I needed to find a way to make an impact that wouldn’t compromise my emotional well-being.
Transitioning into the world of startups happened almost organically. My experience managing international research projects and working with small businesses gave me a deep understanding of strategy, problem-solving, and growth. I fell in love with the startup ecosystem—the innovation, resilience, and drive that define it. It reminded me of the same passion I had for making a difference in people’s lives.
Motherhood also played a significant role in shaping my path. My daughter became my greatest teacher, teaching me patience, resilience, and the importance of nurturing growth. She inspired me to create a life where I could make an impact while being present for her.
These experiences, combined with my passion for empowering others, led me to establish Mouj Solutions. I wanted to create a platform where I could mentor individuals, help businesses scale, and share the lessons I’ve learned along the way. It’s a journey fueled by purpose, and every challenge I’ve faced has only strengthened my resolve to keep moving forward.
Looking back at the beginning of your career, what were the major challenges you faced when establishing yourself as a leader/coach? How did you overcome those obstacles?
Looking back, one of the major challenges I faced when establishing myself as a leader and coach was overcoming self-doubt. Transitioning from a career in oncology research to entrepreneurship was daunting, and I often questioned whether I had the knowledge and credibility to guide others. The fear of being misjudged—especially as a woman in leadership—was another hurdle. I was frequently mislabeled, called “bossy” instead of assertive, or addressed as “sir” simply because I held a position of authority.
Another challenge was navigating the steep learning curve of entrepreneurship. While I had experience managing projects, building and scaling a business came with its own set of challenges—understanding market needs, creating effective strategies, and connecting with my audience on a personal level.
To overcome these obstacles, I leaned on my resilience and commitment to continuous learning. I immersed myself in the startup ecosystem, attended workshops, connected with mentors, and sought advice from those who had walked similar paths. I also learned to embrace my unique journey and perspective. My transition from biochemistry to startups became my story, and I turned it into my strength.
I also focused on cultivating empathy and authenticity as a leader. I realized that great leadership isn’t about having all the answers but about listening, adapting, and empowering others. These principles have not only helped me overcome my own challenges but have also allowed me to guide others through theirs.
Each challenge became an opportunity to grow, and looking back now, I’m grateful for the lessons they taught me. They shaped me into the leader and coach I am today, and they remind me that every setback is a setup for a greater comeback.
Women are a growing force in workplaces worldwide, standing shoulder to shoulder with their male counterparts. What are your thoughts about women in leadership today?
Women’s leadership today is a testament to resilience, adaptability, and the undeniable talent that women bring to the table. However, I don’t see this as a competition between men and women—it’s about coexistence and collaboration. Leadership isn’t about dominating a space; it’s about thriving in your own.
As women, we’re not here to prove we’re better; we’re here to show that our perspectives, skills, and approaches are equally valuable. I exist in my space, and others exist in theirs. Each of us brings something unique to the table, and that diversity is what drives innovation, creativity, and growth.
I believe leadership is about carving your own path, staying authentic to your values, and supporting others along the way. Women are not only stepping into leadership roles but also redefining what leadership looks like—making it more inclusive, empathetic, and transformative. This is a shift that benefits everyone, not just women.
In the end, true progress lies in collaboration, not competition. When we all embrace our unique strengths and work together, we create workplaces—and a world—where everyone can thrive.
What message/advice would you have for future women leaders and aspiring entrepreneurs?
My advice for future women leaders and aspiring entrepreneurs is simple: Don’t care about the whispers, and don’t let anyone else’s doubts dictate your path.
The world will always have something to say—about how you lead, the choices you make, or even the risks you take. But remember, whispers are just noise. Your vision, your purpose, and your belief in yourself are far louder and far more important. Stay focused on your goals, and don’t allow the opinions of others to cloud your judgment or diminish your confidence.
Equally important, never give up because of someone else. There will be times when you face rejection, doubt, or even failure. But don’t let those moments define you. Every setback is an opportunity to learn, grow, and come back stronger. You’re not in this to please everyone; you’re here to make an impact, chase your dreams, and build something meaningful.
Trust in your journey, embrace your unique strengths, and surround yourself with people who believe in your potential. You are capable of incredible things, and your success will not only pave the way for you but also inspire countless others to rise.
Stay bold, stay authentic, and always, always bet on yourself. You’ve got this.
