Michell Sierra is a Certified Business and Entrepreneurship Coach with over 17 years of hands-on experience. She supports women in building and scaling service-based businesses and eCommerce brands with clarity and intention. A graduate of Tony Robbins’ Mastery University, Michell combines practical strategy with heart-centered coaching to empower her clients to step into leadership and build sustainable businesses aligned with their vision and values.
What sparked your journey as a coach/entrepreneur? Was there a moment, challenge, or person that pushed you to take this path?
My journey into coaching was a natural evolution rooted in years of hands-on experience as an entrepreneur. Over time, I found that peers—especially women either starting or growing their businesses—would regularly reach out to me for support. Whether they were navigating a challenge or simply unsure of their next step, I was always happy to help. I kept hearing how much of a difference my guidance made, and I genuinely loved seeing the transformation it brought to their businesses and lives.
Then, during the Covid-19 lockdowns, something shifted. With many businesses forced to close or pivot, I saw too many talented, passionate women losing everything they had built. It was heartbreaking. That season deeply reinforced my belief that no one should have to walk the path of entrepreneurship alone. So, I decided to make it official—I used that “pause” to earn a certification in Business and Entrepreneurship Coaching. I knew I wanted to show up in a more structured, impactful way and be part of helping others build strong, sustainable businesses—especially in uncertain times.
Tell us a bit about what you do! What’s the purpose behind your business, and how does it make a difference in people’s lives?
I’m a Business and Entrepreneurship Coach, and I work primarily with women who are either building service-based businesses or growing their eCommerce brands. Many of my clients come to me feeling overwhelmed, unclear on strategy, or stuck in a cycle of doing without seeing the growth they desire. My role is to help them create clarity, structure, and confidence around their business—so they can scale with intention and step into their role as CEO.
The purpose behind my business is deeply rooted in service. I believe that when women are empowered with the right tools, strategies, and support, they can create businesses that not only thrive financially but also bring them fulfillment and freedom. I bring over 17 years of real-world business experience to every session, and I combine that with coaching methodologies influenced by Tony Robbins and other powerful mentors.
What makes the biggest difference, I think, is that I meet my clients where they are—with kindness, practical guidance, and a real belief in their potential. It’s not just about business growth; it’s about helping women build something they’re proud of, something sustainable, and something that aligns with the life they truly want to live.
Thinking back to the start of your career, what were some of the biggest challenges you faced in establishing yourself as a coach/entrepreneur? How did you work through them?
Because coaching was something I had been doing informally for years, the transition into making it my full-time focus felt quite natural. I truly love what I do, and I believe that when you’re aligned with your purpose, the right clients tend to find you. Many of the people I work with today came through organic connections—referrals, conversations, and shared experiences.
That said, one of the biggest ongoing challenges for me has been showing up consistently on social media. I know how powerful and necessary it is for building trust and visibility—it’s something I actively coach my clients on—but I’ll admit, it’s not something that comes easily to me. I’ve had to find a rhythm and approach that feels authentic rather than forced, and I’m always working on improving in that area.
For me, it’s about being in service first. So whenever I do show up online, I focus on adding value, sharing insight, and connecting from the heart—because that’s where the real impact happens.
Is there a milestone or achievement you’re really proud of that you’d like to share?
One of the milestones I’m incredibly proud of is becoming an alumna of Tony Robbins’ Mastery University, including completing Business Mastery. His coaching philosophy and strategies have had a profound impact on how I lead, coach, and serve my clients.
What I love most about his methodology is that it’s not just about achieving more—it’s about becoming more. That resonates deeply with how I approach coaching. It gave me the tools to think bigger, lead better, and help my clients not only grow their businesses but also step into a more empowered version of themselves. It was a defining moment in my journey as a coach and a constant source of inspiration in my work.
Women are making big moves in workplaces around the world, leading alongside their male counterparts. What are your thoughts on women in leadership today?
I believe we’re living in a powerful time for women in leadership. While equality is absolutely essential, it’s also about honoring the unique strengths women bring to the table—empathy, resilience, intuition, collaboration, and the ability to lead from both heart and strategy.
What excites me most is seeing more women stepping into leadership in their own way—not trying to mirror outdated models of success, but building businesses and careers that align with their values and vision. There’s still work to be done, of course, especially in creating systems that support women at every stage of life and business—but I’m hopeful. The more we lift each other up and lead by example, the more change we’ll create.
As a coach, it’s incredibly fulfilling to help women recognize the power they already have—and to support them in building something that truly reflects their voice, their leadership, and their purpose.
What advice would you give to future women leaders and aspiring entrepreneurs?
Start before you feel ready. So many women wait until everything feels perfect—until the timing, the plan, or the confidence lines up. But the truth is, clarity and confidence come from action. Take the first step, even if it’s small. You don’t have to have it all figured out to begin.
Also, don’t underestimate the power of support. You’re not meant to do this alone. Surround yourself with people who believe in you, who challenge you to grow, and who remind you of your brilliance when you forget.
And lastly—trust yourself. Your intuition, your story, your perspective—they matter. There’s room for you, and the world needs what only you can bring.
Please insert website or social media links (if any)
www.michellsierra.com
