James Dutton is the Founder, CEO, and Managing Director of VND Global, a company pioneering AI-driven technology in the event and live entertainment industry. His leadership philosophy revolves around creating a culture of trust, empowerment, and results. James believes in fostering a workplace where individuals with the right attitude can step up, take ownership, and be rewarded for their contributions. Under his leadership, VND Global has cultivated an environment that values determination, creativity, and excellence, providing opportunities for growth and leadership based on performance.
Could you elaborate on the nature of your business, highlighting its purpose and the ways it benefits people?
VND Global is revolutionizing the event and live entertainment industry with innovative, AI-driven technology that delivers seamless experiences. But what truly sets us apart is our culture. We believe in finding people who have the right mindset—a passion for delivering results and doing whatever it takes to achieve excellence. At VND Global, we want to empower individuals to grow through a tiered leadership structure, where effort and performance are rewarded with opportunities to rise and share in the company’s success. It’s about creating a workplace where your attitude and drive determine how far you can go.
What inspired you to start your journey as a coach and entrepreneur? Were there any specific events, challenges, or people that motivated you to take this path?
I’ve always believed that success isn’t just about skills—it’s about attitude. Early in my career, I saw how businesses thrive when they invest in people who are committed to delivering results and willing to go above and beyond. That inspired me to build companies like VND Global, where culture comes first. I wanted to create an environment where talent is recognized, ownership is encouraged, and people who step up are rewarded with real opportunities to grow and lead.
Looking back at the beginning of your career, what were the major challenges you faced when establishing yourself as a leader/coach? How did you overcome those obstacles?
One of my biggest challenges was finding people who shared my commitment to doing whatever it takes to achieve results. Building a team with the right attitude took time, but I learned to focus on hiring people who align with the company’s values. At VND Global, we aim to empower people to own their roles, deliver results, and grow through performance. I overcame challenges by creating a culture that rewards the right mindset—one where people are inspired to prove themselves and take the company to new heights.
Women are a growing force in workplaces worldwide, standing shoulder to shoulder with their male counterparts. What are your thoughts about women in leadership today?
Women leaders bring unmatched resilience, innovation, and determination to the table. At VND Global, we’re committed to giving women the platform to thrive by fostering a culture where attitude and contribution matter more than anything else. We value leaders who step up, take ownership, and inspire others to do the same—qualities that women leaders exemplify. By removing barriers and rewarding performance, we’re helping create a future where women lead boldly and confidently in every industry.
What message/advice would you have for future women leaders and aspiring entrepreneurs?
Your mindset and attitude will always be your greatest strengths. Focus on environments where your hard work, determination, and results are recognized and rewarded. At VND Global, we believe in empowering women who are ready to step up and make a difference. My advice is to always lead with passion, take ownership of your growth, and never underestimate what you’re capable of. The right attitude, combined with trust and opportunity, can take you further than you imagine.
Please insert website or social media links (if any):
Website: vndglobal.co
LinkedIn: https://www.linkedin.com/in/dutton/
Instagram: https://www.instagram.com/jamesadutton
