Tasha Antwi is the founder of Renown Media Group, a London-based agency reimagining how luxury and culturally driven brands build authority in an increasingly fragmented and AI-driven landscape. After more than a decade shaping multi-platform SEO strategies for global companies, she took a bold leap into entrepreneurship—choosing to carve her own path and create a more innovative, inclusive future for the industry.
Humans of Fuzia is featuring Tasha because her journey reflects ambition, resilience, and a commitment to breaking barriers—stories that resonate deeply with our global community of over 5 million members working towards equitable opportunities for women. We believe in He for She and She for She, and women like Tasha remind us what’s possible when expertise meets courage.
Q: Tell us about your journey and what led you to launch Renown Media Group.
Tasha: My story actually didn’t start in marketing. I was studying biomedical science, but I’d always been interested in business and fashion. Eventually, I switched degrees and ended up doing a dissertation on online advertising, which introduced me to SEO without me even realizing it.
Around the same time, I launched a contemporary African clothing line that got coverage in Elle and Marie Claire. I later discovered that many of the tactics we were using fell under SEO—and that’s how I fell into the industry.
Over the last 11–12 years, I’ve specialized in multi-platform SEO strategies. I formulated something called a “Search Everywhere” proposition while at an agency, and it’s now a widely used term in the industry. Working with global brands like LEGO shaped a lot of my approach, because there you have a brand name that has become the commodity itself. How do you grow something that everyone already knows?
Renown Media Group is my way of taking all this experience and redefining how people discover luxury brands, especially in a world where they don’t follow trends—they set them.
Q: What is your vision for Renown Media Group?
Tasha: I want to help luxury and cultural brands win in AI-led discovery—what we now call AI Search Optimization. My focus is on creating seamless narratives across platforms that strengthen authority, preserve heritage, and make brands discoverable in places where consumers aren’t actively looking for them.
I want to redefine how people search, discover, and engage with luxury brands in the future.
Q: Who do you work with?
Tasha: Luxury and premium brands are my core focus, but I also collaborate with cultural brands that have a strong mission or cultural identity. It doesn’t have to be luxury—just purposeful and culturally forward.
Q: What are you doing right now to build awareness and credibility for your work?
Tasha: A lot of PR, industry collabs, and thought leadership. I recently had an article go live on WARC, which was great because major brands subscribe to the platform. I speak at conferences like Brighton SEO, and I’m working on a series of webinars.
I’m also publishing long-form thought leadership content on my website and other major platforms to reach people who aren’t necessarily searching for agencies, but are looking to learn.
Q: From your perspective, how is AI reshaping content and SEO?
Tasha: AI is powerful, but you need to train it very well. Otherwise, it writes in generic language—and you can instantly tell when ChatGPT has written something.
I still write most of my content myself and use AI to tidy things up. Search engines can tell when content is bulk-produced, generic, or “written for robots.” That affects credibility.
So, you can’t replace human writers entirely—not yet. AI can speed things up, but you still need experts to train it, fact-check, and ensure it speaks in your brand voice.
Q: You launched your business just two months ago. What challenges are you navigating?
Tasha: One challenge is transitioning from being an independent consultant to an agency. I’m still approached as an individual, but now I want to build something much bigger.
I’ve worked at major agencies in senior roles, and I have a strong profile in the SEO world. But this is my first time stepping out alone—and I’m conscious of walking into pitches as a Black woman without the backing of a big agency.
It’s about building trust, breaking barriers, and navigating spaces where people don’t always look like me. But I move with audacity anyway, because somebody has to make room for others.
Q: What are your goals for 2026?
Tasha: I want to scale to a team of 10–20 people and be the fastest-growing marketing agency in 2026. I have specific revenue goals, but overall, I want Renown Media Group to be recognized as a leader in luxury AI search and cross-platform brand authority.
Q: What message would you like to share with our global community?
Tasha: If you have an idea, go for it. Even if it doesn’t work out, at least you’ll die with peace knowing you tried.
My dad passed away unexpectedly at 54, and just before he died, he told me he felt he was leaving with regret because there were things he wanted to do but never did. His words have shaped the way I live—try everything, don’t wait, and don’t let barriers hold you back.
If I can navigate spaces where I don’t see people who look like me, then maybe I open the door for the next person.
“Move with audacity—because someone has to open the door for those who come after you.”
Connect with Tasha Antwi
Connect with Tasha on LinkedIn:
https://www.linkedin.com/in/tasha-antwi
Want to be featured?
If you’d like to be featured in the Humans of Fuzia series, email us at:
fuziatalent@fuzia.com
