Camila Kaul is a dynamic entrepreneur and branding expert known for her innovative approach to brand management. With a passion for empowering small and medium businesses, she has dedicated her career to simplifying branding processes and making them accessible to all. As the co-founder of HeyBrandee, Camila combines cutting-edge AI technology with human-centric strategies, helping businesses create authentic and impactful brand identities.
With a robust educational background, Camila holds a Bachelor’s degree in International Business with a minor in Entrepreneurship. She further enhanced her expertise with a Master’s in Marketing Management from IE Business School and executive education from prestigious institutions such as Harvard Business School, Kellogg School of Management, and The Wharton School, focusing on brand strategy and neuroscience for business decisions.
Before embarking on her entrepreneurial journey, Camila spent over 12 years at Google, where she managed marketing and digital strategies for global clients across multiple industries and countries, utilizing neuroscience-based creative principles to innovate marketing strategies. Her experience at Google equipped her with a deep understanding of brand dynamics in the digital age.
As a serial entrepreneur, Camila has founded several successful startups, each focused on leveraging technology to enhance brand visibility and engagement. Her trajectory as a founder has been marked by a commitment to authenticity and partnership, guiding numerous businesses in achieving their branding goals.
Outside of her professional endeavors, Camila is an international speaker, social advocate, mom, and a proud LatinX leader. She is passionate about using technology to empower others and is actively involved in initiatives that inspire positive change in communities.
If your business could have a mascot, what would it be and why?
A friendly, animated smiley face, that is always positive and encouraging.
What strategies do you employ to maintain a healthy work-life balance while running your own business?
To maintain a healthy work-life balance while running my own business, I prioritize time for what matters most—my family. I design my day around family commitments, ensuring that I dedicate quality time to them. This helps me stay grounded and connected, which is essential for my overall well-being.
I also make it a point to find time to exercise at least three times a week. Physical activity not only boosts my energy levels but also helps me manage stress effectively. Whether it’s a quick workout or a longer session, I always feel more focused and productive afterward.
Additionally, I keep a cool book by my nightstand to unwind at the end of the day. Reading allows me to relax and escape into different worlds, providing a perfect way to recharge before bed.
By prioritizing family, staying active, and incorporating relaxation into my routine, I create a balanced lifestyle that supports both my personal and professional goals.
When faced with unexpected detours on your business path, how do you pivot with grace and resilience, showing fellow women entrepreneurs the way forward?
When faced with unexpected detours on my business path, I remind myself that it’s all about progress, not perfection. We don’t have to be great to start, but we do have to start to be great. I view pivots as opportunities to keep life interesting and to get creative.
Instead of seeing these detours as constraints, I embrace them as chances to experiment and try new approaches. This mindset shift allows me to adapt with grace and resilience, and it sets a positive example for people around me.
How do you measure the success of your business beyond financial metrics, such as customer satisfaction or community engagement?
For me, success as a founder has two angles: personal and professional. On the personal side, I assess whether my business is serving the life I want to lead. Is it helping me achieve my personal goals of quality time with my family and financial independence? If my business aligns with these values, I consider it a success.
From a business perspective, we measure success not just by revenue, but by metrics like customer lifetime value. It’s about the quality of relationships we build rather than simply the number of customers we have. I focus on the depth of partnerships and the impact we create together, rather than getting caught up in vanity metrics like followers or likes.
By prioritizing meaningful connections and ensuring my business supports my personal aspirations, I can truly gauge success in a holistic way.
Can you share a memorable moment where you witnessed significant growth or transformation in your business, illustrating the impact of your services/products?
One of the most memorable moments in my business journey occurred when we pivoted from our original idea to a solution that was a much better fit for the market. This transformation was a testament to the power of flexibility and responsiveness.
We took the time to listen to our clients and gather their feedback, which revealed the true problems faced by our target market—problems that differed from what we initially thought. By staying open-minded and agile, we were able to change our entire strategy and product within just a few weeks.
This pivot not only aligned our offerings with the actual needs of our clients but also led to significant growth in customer satisfaction and engagement. Witnessing the positive impact of our services on our clients’ lives reinforced the importance of adaptability and the value of truly understanding our audience. It was a powerful reminder that success often comes from being willing to evolve and respond to the needs of the market.
What role do you believe mentorship plays in the success of small businesses, and how have mentors influenced your own entrepreneurial journey?
I believe mentorship plays a crucial role in the success of small businesses. Having experienced mentors can provide invaluable guidance, support, and perspective that can significantly impact an entrepreneur’s journey. In my case, I have a personal board of directors who keep me grounded and help me grow.
These mentors offer diverse insights and expertise, allowing me to navigate challenges with confidence. They challenge my thinking, encourage me to step outside my comfort zone, and provide constructive feedback that helps me refine my strategies. Their support has been instrumental in my development as a leader and in shaping the direction of my business.
Mentorship fosters a sense of community and connection, reminding us that we’re not alone in our entrepreneurial journey. It’s about learning from others’ experiences, sharing knowledge, and building relationships that can lead to new opportunities. I am incredibly grateful for the mentors in my life, as they have played a pivotal role in my growth and success.
What’s your work all about, and how does it make a difference in the world?
My work is all about empowering small and medium businesses to thrive through effective branding and marketing solutions. At Hey Brandee, we create an AI-first brand partner that is custom-made for each business, acting as an extension of your team and simplifying the complexities of brand management. This personalized AI partner helps entrepreneurs clarify their messaging, create engaging content, and provides proactive insights tailored to their unique needs.
The value we bring lies in our commitment to making world-class branding accessible and effective for every business, regardless of size. We understand that entrepreneurs often juggle multiple responsibilities, so our custom AI brand partner is designed to save time and reduce stress, allowing them to focus on what they do best. By offering tailored strategies and ongoing support, we help our clients achieve their goals of financial independence and work-life balance.
Through our work, we aim to uplift businesses, foster creativity, and build a community where businesses can flourish. By enabling our clients to harness the power of a dedicated, AI-driven brand partner, we contribute to a vibrant ecosystem of innovation and collaboration, ultimately making a positive impact on the economy and society as a whole.
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