Scott Perry is a coach, author, and the founder of Creative on Purpose. He empowers solopreneurs to build businesses that align with their values and provide the life they truly want. With a background in education, entertainment, and branding, Scott’s work is rooted in helping people define success on their own terms and create meaningful, sustainable growth.
What sparked your journey as a coach/entrepreneur? Was there a moment, challenge, or person that pushed you to take this path?
What sparked it wasn’t one big “aha” but a growing discomfort with playing small and pretending I was okay with it. I was good at what I did in previous chapters (education, entertainment, branding) but I wasn’t fulfilled. The real shift came when I stopped trying to look successful and started asking what kind of impact I wanted to make. That question pulled me out of my comfort zone and into the work I do now. Coaching wasn’t the destination, it was the vehicle for doing meaningful work with people who want to make a difference.
Tell us a bit about what you do! What’s the purpose behind your business, and how does it make a difference in people’s lives?
I help solopreneurs build businesses that fund and fit the life they actually want (not the one they’ve been told they should want). Most of my clients are talented, hard-working difference-makers who’ve hit a wall following one-size-fits-all advice. I guide them in clarifying their direction, crafting a path that’s truly theirs, and collapsing time to target. The work is structured, principle-based, and deeply personal. The goal isn’t just more money. It’s more meaning, momentum, and peace of mind.
Thinking back to the start of your career, what were some of the biggest challenges you faced in establishing yourself as a coach/entrepreneur? How did you work through them?
The biggest challenge was unlearning all the “expert” advice that had me chasing shiny tactics and trying to prove my worth. I had to stop building a business based on what I thought would impress people and start building one that expressed who I really am and what I actually care about. Working through it meant getting radically honest, committing to mastery over marketing, and surrounding myself with people who valued the truth over trends.
Is there a milestone or achievement you’re really proud of that you’d like to share?
The proudest moment? Seeing clients build their businesses around their values and become more of who they’ve always been. Every time someone tells me, “This finally feels like me,” that’s a win. On paper, publishing Close the Gap and launching the Solopreneur Success Circle are big milestones. But what matters most is that they’re helping real people make real progress and doing it on their own terms.
Women are making big moves in workplaces around the world, leading alongside their male counterparts. What are your thoughts on women in leadership today?
It’s long overdue (and it’s just the beginning). The most powerful leaders I know aren’t trying to dominate the room; they’re trying to elevate it. And most of them are women. Leadership isn’t about being the loudest voice or wearing the sharpest suit. It’s about integrity, empathy, and showing up with clarity and courage. More women in leadership means more of that. We all benefit.
What advice would you give to future women leaders and aspiring entrepreneurs?
You don’t need permission. You don’t need to wait your turn. And you don’t need to play by broken rules to change the game. Define success on your terms, then build toward that. The world doesn’t need more people trying to fit in. It needs more people who are willing to stand up and speak out. Find your people, trust your instincts, and keep showing up and doing your thing.
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