Authenticity, relationships, and self-awareness lie at the heart of Rock DuBois’ life’s work. An executive coach, author, and performer, Rock has spent over a decade helping influential leaders, families, and entrepreneurs rebuild their lives from the inside out. With a career that blends coaching, creative arts, and deep human connection, his journey reflects one powerful truth: true success begins with an honest relationship with oneself. Humans of Fuzia is proud to share Rock’s story with our global community of 5 million changemakers across 35+ countries.
Q: Rock, could you take us through your journey and how it all began?
I began coaching around 2012–2013 while working as an associate chief of staff with a venture. What started as a professional opportunity slowly evolved into a calling. Over the years, I’ve coached hundreds of leaders, teens, and families across the globe.
Many people think coaching is about giving advice, but it’s not. Coaching is about recognizing that people already have inherent wisdom within them. My role is to help bring forward the best version of who they already are, so they can create the life they truly want rather than settling for the one they’ve built unconsciously.
Q: How would you define your coaching niche today?
I don’t call myself a traditional coach. I see myself as an identity and relationship reconstructionist. Everything starts at the identity level. If you don’t change how you see yourself, nothing else truly changes.
Most of my clients are C-suite executives, entrepreneurs, and high-impact individuals who are successful on paper but struggling in their personal relationships or inner lives. I work very closely with them—sometimes with their spouses, children, and teams—to help rebuild alignment, clarity, and connection from the inside out.
Q: Your work seems deeply relationship-focused. Why is that so important?
Because every relationship in your life reflects the relationship you have with yourself. Many leaders have thriving careers but disconnected families or fractured teams. I often say, you are the sun of your solar system—everything around you responds to how you’re showing up.
When identity shifts, relationships heal naturally. That’s where lasting transformation happens.
Q: You also have a strong background in the creative arts. How has that shaped you?
Before coaching, I was deeply involved in entertainment. I’ve been an actor, singer, and performer since 2010, produced my own music, and even spent time on America’s Got Talent and American Idol. I’ve written, cast, and directed multiple stage shows and am currently working on my eighth production in Los Angeles.
For a long time, I thought I wanted to be a pop star. Eventually, I realized my stage was different. That creative background helps me connect deeply with people, understand emotional nuance, and see identity as something fluid and expressive rather than fixed.
Q: How do you create awareness around your work in today’s digital world?
My business is largely referral-based, which I’m incredibly grateful for. My clients stay with me, return when needed, and introduce me to people they care about.
Digitally, I’m most active on LinkedIn. I share real-life insights drawn from client experiences—never fluff. I believe authenticity builds trust far more than marketing tactics. I’ve also been honored to be recognized as a five-star coach on Google and included in Marquis Who’s Who for 2024.
Q: You’ve also published books recently. Could you tell us about them?
Yes, I published my first two books this year—one for adults and a companion version rewritten for children aged 10–14. The goal was to help parents and children grow together instead of placing all the emotional work on adults.
These books are currently available in signed hardcover editions because I wanted full control over quality and connection. Writing them was deeply personal, and I’m already working on the third book, set to release next year.
Q: You run your practice as a solopreneur. What led you to that decision?
I’ve designed my practice very intentionally. Because my work is intense and deeply personal, I work with fewer clients to deliver a truly world-class experience. Scaling for the sake of numbers doesn’t align with my values.
With two young children, flexibility matters. In the future, I may bring in light support for logistics, and eventually my wife—who has a background in public health—may join the practice. But for now, this structure allows me to show up fully for both my clients and my family.
Q: What challenges do you face in your work?
Boundaries. When you’re deeply involved in people’s lives, it’s easy to blur lines. Earlier this year, I had to recalibrate and become more intentional about protecting family time and personal space.
I’ve learned to be fully present—either all in with work or all in with my family. That clarity has been essential and will guide me into 2026.
Q: Looking ahead, what are your aspirations for 2026?
2025 was a reconstruction year—personally and professionally. I rebuilt systems, refined my client focus, and invested deeply in my own health. I lost over 50 pounds this year, which reminded me how closely physical health is tied to clarity, energy, and success.
I see 2026 as a year of expansion—new books, continued client impact, and deeper alignment. Growth, for me, means going deeper, not wider.
Q: Finally, what message would you like to share with our global community?
My mother used to say, “I don’t care if you’re the trash man or the president—just be a good person.”
Over time, I realized being a good person doesn’t mean self-sacrifice or people-pleasing. It means being authentic, aligned, and taking care of yourself so you can truly show up for others.
No matter how big or small your business is, let your values be your compass. If you stay aligned with who you are, you’ll never make a wrong decision. That’s the difference between success and significance.
“True success isn’t built by abandoning yourself—it’s built by returning to who you really are.”
Connect with Rock DuBois:
https://www.linkedin.com/in/rockdubois/
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