Morgan Mackenzie is a fashion-tech founder who turned a lifelong personal challenge into a powerful solution for millions of tall women who feel overlooked by the fashion industry. From advocating for inclusive retail layouts as an elementary school student to building a tech platform that makes shopping joyful again, Morgan’s story reflects courage, innovation, and deep empathy.
Q: What inspired you to start your journey as a founder?
Morgan: I’ve been 6′2″ since middle school, and finding clothes that fit has always been incredibly difficult. That frustration started very early for me. I loved fashion and shopping with friends, but stores would separate plus sizes and standard sizes, which meant we couldn’t even shop together. That experience stayed with me. I realized I wanted to create something that didn’t exist — clothing and systems that actually considered people like me.
Q: How did those early experiences shape your confidence to create change?
Morgan: When I was younger, I spoke on the Today Show about the lack of inclusivity in fashion retail layouts. After that conversation, major retailers actually changed how they organized clothing racks. That moment showed me that even one voice can influence an entire industry. It planted the belief that if I chose to, I could make an impact.
Q: Your path wasn’t linear. What challenges did you face along the way?
Morgan: One of my biggest challenges was believing I belonged in fashion. I studied fashion early on but struggled with imposter syndrome. I couldn’t draw like my peers, and I convinced myself that fashion wasn’t for me. I pivoted into economics and worked in corporate roles, but that spark never left. Later, while working full-time, I found myself still frustrated with clothes not fitting — especially pants. That frustration brought me back to my original passion, but this time through technology.
Q: What problem does simplyaboveaverage solve?
Morgan: Shopping systems were designed decades ago and focus mostly on waist size. But for tall people, length matters just as much — and that data often doesn’t exist. At simplyaboveaverage, we rebuilt the backend of shopping using AI to identify inseam lengths. Now tall shoppers can search by their actual measurements and see what truly fits them across 100+ brands. The goal is simple: make shopping fun, easy, and validating again.
Q: What were the biggest challenges in building the platform?
Morgan: Building something that has never existed before is hard — there’s no roadmap. I bootstrapped the company and taught myself how to code, despite having no formal tech background. I’d Google things like “What is Python?” one day and “How to host New York Fashion Week?” the next. It was uncomfortable, but I leaned into learning and kept moving forward.
Q: What has been your proudest milestone so far?
Morgan: Hosting New York Fashion Week. Seeing 200 people come together, connect, and celebrate something that once lived only in my head was surreal. Tech can feel invisible, but that event made the community tangible. People didn’t just see the brand — they felt it.
Q: How has building a team shaped your journey?
Morgan: I’m a solo founder, but I’ve built an incredible team of six. Having people who believe in the mission and bring different strengths has been essential. It’s no longer just my dream — it’s ours.
Q: What are your thoughts on women in leadership today?
Morgan: (This answer has been updated.) I’ve been surrounded by amazing leaders from a young age, so running a company never felt impossible to me. Leadership grounded in empathy, clarity, and purpose creates environments where people thrive.
Q: What advice would you give to aspiring women entrepreneurs?
Morgan: Write your ideas down. Every single one. Then ask how to make them real. Use the tools available to you. If you fail, get back up and try again.
Q: How do you define success — personally and professionally?
Morgan: Professionally, success means hitting clearly defined goals so progress feels real. Personally, it’s about living with empathy, staying connected to loved ones, and enjoying life while building something meaningful. Success shouldn’t cost you your humanity.
“If you have an idea, write it down, ask how to do it, and take the first step — even if you fall, get back up and try again.”
Connect with Morgan Mackenzie: Morgan Mackenzie | LinkedIn
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