Jasmin Egner is a Life Leadership Coach and Director at Cordial Fox Limited. Late diagnosed as neurodivergent and living with chronic illness, she supports individuals—especially those navigating burnout, chronic fatigue, perimenopause, and identity rediscovery—to reclaim their voice and choose their path with courage. Alongside running a creative consultancy with her partner and pursuing a BSc in Psychology, she uses her platform and practice to help others prioritise progress over perfection and speak their truth with clarity and compassion.
Tell us about your life before the venture/ leading up to your venture?
Before this venture, I was a master of endurance — and not in a good way. And even if it didn’t look like it to people who had a lot more energy than I’ve ever had available. I once ran a half marathon on painkillers and swollen with water retention, because I didn’t yet understand that I was chronically ill. I thought grit was strength. I thought pushing through meant I was winning. In reality, I was burning out over and over, trying to earn permission to rest, to matter, to be seen.
I spent decades begging for acknowledgement and understanding — in friendships with unavailable people, as an intern in jobs that were never meant for me. Then as an actress, offering up my innermost self in rooms that were never truly safe. I didn’t know I was autistic. I didn’t have words yet for the trauma, the sensory overload, and later the hormonal chaos of perimenopause, or the slow erosion that happens when you’re always deprioritised — by others and consequently by yourself.
This work wasn’t born from a grand plan. It’s not a neat, finished product. What I do is witness, share and invite honest conversations we need to have more of — especially the ones we need to have with ourselves. This work was born from collapse, recovery, and the quiet rebellion of finally saying it as it is. Now, I help others do the same.
Tell us something about your organization. What is it about and how is it helpful for people?
Cordial Fox Limited is a two-pronged business centred around the many faces of leadership. My partner, Adam Jennings, leads the creative leadership arm — supporting individuals and organisations to think more boldly, communicate more clearly, and create work that actually connects.
I lead the life leadership side — working with neurodivergent, chronically ill, burnt-out or (peri)menopausal women (and anyone who resonates) to reclaim their voice, prioritise their needs, and courageously choose their direction in life.
At its heart, Cordial Fox is about courageous, unapologetically human leadership. Whether it’s in creative work or personal transformation, we help people lead from who they actually are — not who they’ve been told to be.
We may eventually split into two companies, but the core mission remains the same: to help people lead from within, and lead well.
What has been the response of the consumers towards your venture?
In two words: deeply meaningful. Clients often share that they feel truly seen, supported, and understood in ways they hadn’t experienced before. Many speak about tangible shifts — in their confidence, boundaries, creativity, relationships, and sense of self — after working with me.
My coaching is often described as insightful, empowering, and quietly transformative. I’m known for being able to tune into what’s going on beneath the surface, bring strengths to light, and reframe challenges in ways that open up new paths forward. Whether someone arrives burnt out, stuck, or simply ready for something more honest and sustainable, they tend to leave with a stronger connection to themselves and a clearer sense of what leading their life on their terms could look like.
This kind of feedback — from individuals across different countries, life stages, and experiences — is what fuels my work. It tells me that there is real hunger for leadership that starts within, and that the spaces I create are helping people reclaim their voice and direction in truly meaningful ways. No BS, but gentle and kind. Because deep down don’t we all need a good balance of both?
How has your life changed because of your venture?
Now, that is a great question, because I didn’t quite see upfront the immense impact my work would have on myself. My inner teenager is proud of me. Not something I thought I’d ever say, but it’s true. Because I’ve learned to prioritise my peace in an authentic way that doesn’t avoid the darkness, but brings light to it.
And why would I keep that learning to myself, when I wish I’d had some real guidance around all that in my past? So I share, and I see people’s shoulders drop, and their nervous systems relax, knowing their struggles and their strengths are finally being witnessed.
What are you working on right now?
Right now I’m working on two things:
I’m building my Substack @masdropcoach after a long and half-forced hiatus from social media. My accounts were hacked in 2020, and subsequently deleted. During maybe the biggest loneliness wave of this century I was suddenly isolated not just in real life but also online — and it knocked me. But it also gave me a lot of time to figure things out without the near constant information overload we’re all so used to now — and so drained by. It was an intense silence on many levels, mixed with the noise of past trauma and a growing wish to just talk about stuff without having it all Pinterest ready.
So to cut to it: I’m about to launch a podcast where I’ll be doing exactly that, with a focus on the people I write for and work with. It’s called ‘Is this too real?’ My goal with it is to normalise the messy middle, the unpolished process and to show the freedom in showing up without having all the answers. I’ll announce it on Substack once it’s ready to launch! And I’ll recruit some of my guests from there too, so do sign up to get the news first.
Give a motivational message for the audience/women who are reading this.
To every person reading this who’s feeling undervalued, overwhelmed, silenced, or stuck, sick and tired of hiding your truth but scared of what might happen if you finally speak it — you are not alone, and your voice matters more than you know. You don’t have to have it all figured out. Progress is what matters, and perfection is a lie. Healing, growth, and leadership start with the courage to be honest with yourself, to set healthy boundaries, and to speak your truth. Crucial: Know what spaces are safe to be fully vulnerable in and which ones are not. Because you get to protect your heart — that is incredibly important.
You carry so much potential inside you, even if it feels buried right now. It’s time to stop shrinking, stop apologising, and start claiming the space you deserve (and that space is more expansive than you may believe). Your story, your needs, your voice are not just valid — they are essential.
Keep going, build in rest, and remember: leading your life from your true self is the most powerful thing you can do.
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https://substack.com/@maskdropcoach
