What happens when intelligence is no longer the problem—but perspective is?
For executive coach Monika Matuszewska of LaMatu, the answer often begins with stepping outside the echo chamber. In an era where AI can generate answers instantly, Monika believes the most valuable leadership conversations may be the ones that challenge us rather than simply reassure us.
That philosophy sits at the heart of her coaching work—and reflects why Humans of Fuzia (HOF) exists: as a global thought-leadership platform at the intersection of leadership, entrepreneurship, coaching, women empowerment and socially conscious business. HOF understands the realities coaches, founders and small-business entrepreneurs face as they build visibility, credibility and sustainable growth.
Human-Centred Leadership in the Age of AI
Monika does not reject AI. In fact, she encourages her clients to use it. But she draws a critical distinction between information and transformation.
“AI will never really, truly challenge you.”
A good human coach, she argues, knows when to be empathetic and when to be direct—to challenge assumptions, confront inconsistencies and hold clients accountable.
For accomplished professionals, this becomes especially powerful. Many of Monika’s clients have advanced degrees and impressive corporate careers. Yet eventually, even highly analytical people reach a point where logic alone cannot answer, What’s next?
That is where coaching creates space for intuition, reflection and deeper questions about values and purpose.
Entrepreneurship, Decision-Making and Growth Systems
For entrepreneurs in 2026, growth is not simply about acquiring clients or increasing visibility. It is also about managing complexity, protecting focus and making better decisions.
Monika identifies decision-making as one of the most exhausting realities of entrepreneurship.
“The amount of decisions that one needs to take every single day.”
Early in her journey, she spent significant time pursuing collaborations and networking conversations that generated learning—but few business opportunities. Her lesson: entrepreneurs need a decision-making mechanism that protects their time and energy.
That insight translates directly into scalable business systems: define your ICP, strengthen your messaging, build intentional sales funnels, choose authority-building opportunities strategically and delegate as the business grows.
Values as a Leadership Compass
Monika believes values deserve a much larger role in entrepreneurship.
“Values, actually values and decision making. Two crucial topics because if one starts a company, then the company is very much based on the identity of the founder.”
Clearly articulated values can shape everything from brand messaging to client selection and strategic decisions. They help entrepreneurs identify not only what to pursue—but what to confidently say no to.
Her own approach to visibility reflects this principle. Rather than trying to become an influencer, she uses LinkedIn to share ideas, books, insights and resources that genuinely help her audience.
Execution Tip
Create a “Values Filter” for your business. Write down three core values and use them to evaluate every major opportunity: Does this align with who I am, who I serve and the business I want to build? If not, saying no may be your smartest growth strategy.
Monika’s story is a reminder that sustainable entrepreneurship is not about doing more. It is about making better choices, building meaningful human connections and creating growth systems aligned with your values.
That is the kind of practical leadership learning Humans of Fuzia brings to coaches, entrepreneurs and changemakers around the world.
Connect with Monika Matuszewska
- LinkedIn: https://www.linkedin.com/in/matuszewska/
- Website: lamatu.com
