With over two decades of experience guiding leaders through change, Jill Maidment has quietly shaped careers, rebuilt confidence, and helped professionals navigate some of their most uncertain moments. From executive coaching to career transitions and entrepreneurship, her work is deeply rooted in empathy, balance, and long-term impact. Humans of Fuzia is proud to feature Jill for her unwavering commitment to supporting people—especially women—as they step into leadership, resilience, and self-belief in an ever-evolving world of work.
Q: Jill, what has been evolving in your work over the past year or so?
Over the last year or eighteen months, I’ve really embraced AI as part of my daily work—it’s been a big shift. While AI is incredibly useful for certain things, especially efficiency, I don’t believe it can replace the human element in coaching, particularly in complex leadership situations. The nuance, empathy, and helicopter view still need a human touch.
Alongside executive coaching, I’ve been heavily involved in career coaching—helping people get promoted, transition into senior roles, or re-enter the workforce after layoffs. Given the global uncertainty, I’ve also supported many professionals with CVs, LinkedIn profiles, interviews, and confidence building. Interestingly, many senior leaders who couldn’t find the right role chose to start their own consultancies, and I’ve supported them as a business coach as well. It’s been incredibly rewarding.
Q: Do you work independently, or do you have a team supporting you?
I’ve always operated as a solopreneur. My consultancy works globally, and when projects are large or based in different regions, I collaborate with trusted associate consultants. It’s a very supportive network—we come together when needed, especially for leadership development, transformation programs, and strategic work.
Q: How has your client base changed over the years?
It’s hard to believe it’s been almost 23 years. In the early days, I worked mainly with large corporate organisations on long-term programs, often with just a few companies but many individuals within them. Over time, especially post-pandemic, organisations started working with smaller budgets and internal resources.
Now, I work with a wider range of clients—more organisations, but smaller projects. I’ve also seen a significant rise in individual clients seeking career coaching, business coaching, or support with resilience and stress management. The work has evolved, but the purpose remains the same.
Q: What are your thoughts on women in leadership today?
When I started, most of my clients were men, especially in senior roles. Over the last decade—and particularly the last five years—I’ve seen a real shift. More women are stepping into senior management, director roles, and even the C-suite.
There are still challenges, especially for working parents, but women leaders bring empathy, strategic thinking, and balance to organisations. Many people I work with—men included—notice fewer conflicts and stronger leadership dynamics when women are part of leadership teams. Importantly, women now have more role models than ever before, which makes a huge difference.
Q: What message would you like to share with aspiring women leaders and entrepreneurs?
Back yourself. Women often underestimate their abilities and hesitate to apply for roles unless they meet every requirement. Confidence is key. Believe in your skills, invest in upskilling if needed, and don’t compare yourself to others. Trust yourself and go for it.
Q: Finally, what does success mean to you—professionally and personally?
Professionally, success isn’t about money or scaling for the sake of it. It’s about doing meaningful work, genuinely caring about clients, and helping them achieve their goals. Most of my work has come through referrals, and that tells me I’m doing something right.
Personally, success is about balance—health, relationships, time with loved ones, and flexibility. Work-life harmony matters more than ever, and I truly believe success is being able to do work you love while still living a full, balanced life.
“Back yourself, believe in your abilities, and define success in a way that honours both your work and your life.”
Connect with Jill Maidment
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