Jennifer Reefe is a wellness practitioner from Dorset, UK, with over four decades of experience in counselling, Reiki, hypnosis, and Emotional Freedom Technique (EFT). Her work focuses on helping individuals release deep-rooted emotional blocks, rewire limiting beliefs, and reclaim confidence through simple, accessible tools they can use themselves. Humans of Fuzia is featuring Jennifer because her journey reflects a lifelong commitment to transformation, inner healing, and empowerment—values that resonate with our global community of 5 million women who believe in supporting one another, uplifting voices, and advocating for both He for She and She for She. Her story is a reminder that emotional wellbeing is a form of self-liberation, and that when women are empowered internally, they are able to thrive externally.
Q: You’ve been in the wellness space for a long time. How did your journey begin?
Jennifer: I’ve been in the wellness industry for about 40 years. I started as a counsellor back in the late 80s, when there was no coaching industry, no holistic modalities—just talk therapy. It was useful, but slow and often painful, because you offloaded emotions without really moving forward.
Qualifying as a counsellor was actually the first thing I ever completed. I wasn’t great at finishing things, so achieving that meant a lot to me.
Q: What led you to explore deeper healing methods?
Jennifer: I’ve always been interested in understanding myself and healing from the things life throws at you. I started with Reiki, then moved into hypnosis, and eventually found EFT—tapping. Once I began working with it, everything shifted.
Q: For anyone unfamiliar, how would you describe EFT in simple terms?
Jennifer: EFT, or Emotional Freedom Technique, uses tapping on acupressure points while verbalizing how you feel. You get the emotion out, look at it, and then process it with guidance. The brain creates new neural pathways, shutting off old emotional patterns and habits.
It’s incredibly effective for beliefs like “I’m not good enough,” which so many of us carry from childhood. You can’t just shake that off—it needs processing. EFT helps you do that without retraumatizing yourself.
Q: What motivates you to teach tools that people can use independently?
Jennifer: I’m a believer in self-help. I don’t want people to be dependent on me. I love EFT because it’s your hands, your voice—you can learn it and use it for yourself.
The only downside is you might become happy. So if you don’t want to be happy, don’t do it!
Q: Can you share some of the impact you’ve seen through your work?
Jennifer: I use all my skills to help people move from “stuck” to “free.” Not just quitting habits, but releasing fear, trauma, and limiting beliefs. I sent video resources to a school in Pakistan so children can learn tapping. Helping people help themselves matters to me.
Q: You’ve also created a community around tapping. Tell us about that.
Jennifer: I kept hearing “find your tribe,” and eventually thought, “I’ll create my own.” So I started a monthly membership where people get weekly live sessions with tapping and hypnosis. It’s priced low so more people can access it. People can join live or use recordings—whatever works for them.
Q: What keeps people from seeking help, in your experience?
Jennifer: Often fear. Or the belief “I’m not good enough.” People internalize messages from childhood and carry them forever. My work is about gently looking back, realizing those messages weren’t true, and freeing yourself from them.
Q: What are some personal challenges you’ve faced while building your work?
Jennifer: Technology. I see people doing newsletters and automations, but I didn’t know how. Even setting up a payment link felt overwhelming. Someone else would say, “It’s easy,” but it wasn’t for me.
I don’t want to spend time learning systems I don’t care about. I want to spend time doing what I’m good at. That’s been my biggest challenge—balancing my mission with the tech required to share it.
Q: You intentionally work only three days a week. Why is balance so important to you?
Jennifer: For years, I said I would work three days a week and earn more than I ever did working five—and I made it happen.
People waste time when they have too much of it. If I’ve got three hours, I’ll get it done. If I’ve got the whole week, I’ll procrastinate. Managing time intentionally changed my life, especially as a mother and caregiver.
Q: What is your core message to people who feel limited by circumstances?
Jennifer: Mindset is everything. Nothing is out of bounds. You can have what you want, when you say it. I know because I’ve lived it.
“Anything is possible. You can change your mind, your habits, your story. You just have to believe you can.”
Connect with Jennifer Reefe
Website: tappingcoach.co.uk
LinkedIn: https://www.linkedin.com/in/jenniferreefe
YouTube: https://www.youtube.com/@jenniferreefe
Want to be featured?
If you’d like to be featured in the Humans of Fuzia series, email us at fuziatalent@fuzia.com.
