Dixie Gillaspie is a trailblazing firestarter, coach, and author with over 30 years of experience igniting human potential and empowering business creators and leaders to realize their boldest visions. She describes herself as “a coffee fanatic addicted to story and allergic to ‘can’t,’” but in professional circles, she’s known as a “Creation Coach” and “Visionary to Visionaries.” A recipient of the Woman of the Decade in Enterprise and Innovation award from the Women Economic Forum, she is the author of Just Blow It Up – Firepower for Living an Unlimited Life and The Truth About Winter.
Before you became the business titan you are today, enlighten us about the thrilling adventures of your pre-business life.
Before I started coaching others on how to “blow up the brick walls of ‘I can’t,’” I blew up a few walls of my own. From the time I could walk and talk, every time someone told me ‘you can’t,’ I heard it as an invitation to prove that ‘I can too—just watch me.’
I was raised in a religious cult, a world built on control and limitation. I experienced physical, sexual, and emotional abuse in my younger years—experiences that should have kept me small and obedient. But I never accepted smallness. As an adult, I cycled through denial and brokenness until I found my way to something stronger—wholeness, joy, and the absolute certainty that no one gets to define me or limit me but me.
I credit horses as my first coaches; they taught me how to rein in my emotions and transform negative energy into something higher. They taught me love and compassion and showed me how to be in fellowship with another being. They also gave me a reason to learn how to be a coach, how to co-create with another being working through their own trauma, navigating their own fear, and seeking fulfillment and freedom.
I have always loved story. I loved knowing how people around the world live, how they experience their lives. I loved exploring history and cultures through the stories of heroes and everyday people just like me. Story connects and transforms us; it reminds us of all the different ways humans have learned to navigate the world they inhabit and that, despite those differences, there are universal truths about what it means to be human.
I first stepped onto an educational path in theater, training to help people become the best version of someone they were not—for a short time. But that wasn’t enough. I found my calling in something bigger—helping people become the highest version of who they truly are, for the rest of their lives.
And that’s the fire behind everything I do in my business. Not just proving ‘I can too’—but showing others that they can too. That they can create anything they choose by activating and engaging all three levels of consciousness and the natural laws of structure and energy.
Could you elaborate on the nature of your initiative/business/current role, highlighting its purpose and the ways it benefits people?
Business, to me, is a thrilling puzzle—an ever-evolving masterpiece of vision, risk, and relentless problem-solving. The more complex, the better. But at its core, business is never just about the numbers, the strategy, or even the success. It’s about creation—building something we love, something we’re proud of, something that serves us and the world at the highest level.
After more than a decade as a management consultant, I chose a different vehicle. I shifted my focus to what truly drives transformation—not just building better businesses, but expanding the minds and potential of the creators and leaders behind them.
My private coaching is reserved for business leaders, business creators, and thought leaders—because that’s where I’ve spent most of my adult life, and it’s what really lights me up. I call them my “Super Achievers.”
These are the people shaping industries, rewriting rules, and daring to build on their own terms. But far too often, even the most brilliant leaders fall into the Super Achiever Trap—believing they must achieve in order to earn the right to be happy, chasing success like a finish line that always moves just out of reach.
That’s where Super Creators Unlimited comes in. Born in the chaos of 2020, this group coaching program became more than just a response to crisis—it became a revolution in conscious creation. Here, we break free from the Super Achiever Trap and step into Super Creator Flow—where success isn’t something you must grind for, suffer for, or prove yourself worthy of. Instead, achievement becomes a byproduct of living fully, of aligning your energy with what you truly love.
At the end of the day, business is just a vehicle. But the driver? That’s everything. And my mission is to make sure they’re driving with clarity, confidence, and the kind of energy that changes the world.
What has been the response of the users/consumers towards your venture?
After more than a decade in the “navy blue suit” world of management consulting, I was hesitant to own my gifts and ability to navigate the invisible world. “Soul” wasn’t a word that was allowed on the stages I’d been occupying and I had a real fear of being labeled too “woo” to be taken seriously.
When I started consulting in 1994, even “mindset coaching” was considered too soft, too feminine, not measurable and therefore not credible.
So I had some trepidation when I published Just Blow It Up, thinking people would discount the mind-over-circumstances aspects. And even more trepidation when I published The Truth About Winter, which is a spiritual allegory that reveals the truth of my own journey.
But the world has shifted and people are hungry for what was missing from business, and often from life, which is a recognition of their humanity as an expression of their divinity. I’ve had audiences lean forward to the edge of their seats to understand how to base their identity on how they experience themselves as soul instead of their job title. I’ve had a client tell me “working with you has changed my relationship with God even though we never discuss religion.” I’ve had clients find love for themselves by learning to live their true nature and purpose in this material world. And in every case, their material aspirations became easier to achieve and they experienced more joy in the achievement.
Certainly there is still resistance to living as a whole being and bringing all of the true self into the business, but those people just don’t choose to work with me. Very seldom does someone “hate” me, and when it happens, I smile because I know they’re having a reaction to a seed I’ve planted.
I’ve had some resistance to the story in The Truth About Winter because the philosophy of wholeness after trauma and compassion for all humans is revolutionary and challenging. And sometimes because people can’t reconcile the love and joy they see in me with someone who has lived through the events I’ve written about. But still, the seed is planted, and it will find a crack in which to grow and that is all I have asked of my story or my work in the world.
But showing up in my full presence and power, with no apology and no resistance to how others react has shown me that there are legions of people who are starved for lives of meaning and connection as much as they are for abundance and achievement. And teaching people how to have it all has given me many opportunities like writing for Entrepreneur, Forbes, and Business Insider, and being interviewed and published in many other magazines. Like being honored with a Woman of the Decade in Enterprise and Innovation award from The Women Economic Forum. Like serving on the Global Advisory Council for the G-100, an international group of women leaders focused on creating an equal, progressive, and inclusive environment for women worldwide.
So long as my work allows me to have this kind of impact and co-create joy and impact for and with so many people, I will be fulfilled.
Having a strong support system is essential for your well-being. We would love to know who your biggest supporter is. Share with us and let’s celebrate the amazing people in our lives who make a positive impact.
We thrive in fellowship and mutual support and I have a powerful support system. My clients are actually some of my greatest supporters as they not only let me know how much they value our work together, they cheer for me every time I create something new or achieve something meaningful.
My editor, client, and dear friend, Maria Rodgers O’Rourke, of MRO Creative has offered every kind of support you can imagine, personally and professionally, and she always shows up for me with love, grace, groundedness, and wisdom.
My mastermind partner of 15 years, also a dear friend and client, Tom Ruwith of Storypower Marketing shows up to our weekly meetings and celebrates my successes, helps me navigate my challenges, and sings my praises consistently.
My dear sister, whom I see far too seldom and who was most directly impacted by some of my public revelations, has been loving, understanding, and encouraging as I’ve woven my personal story into my professional position in the world. This path would have been so much harder without her.
And first and last, my partner in all things life and business, Philip Penrose, who gets even more excited than I do when I have big or little wins, who will hop on a plane with me at a moment’s notice to go anywhere in the world to speak to people who ask to hear my message, who will take care of me and business when I’ve overextended myself, and who believes in me without question or rational justification.
As a woman entrepreneur, what changes do you hope to see in the world and what opportunities are you seeking?
The opportunities I seek now are to do more of what I love with more people and in deeper and more meaningful ways. And that includes the opportunity to be part of shaping the world that women will occupy after I am no longer here.
We are now at a choice point. We can see recent global events as a terrifying setback or we can see them as a natural response of the old structure to the massive changes that are still taking place around the world.
We have the opportunity now to stop positioning ourselves as the resistance to the upswell of the old and to see ourselves as the change agents and architects of the new. To understand that the old is the resistance; our job is to BE the change we want to see.
I hope to see a world where we have compassion, even for the abusers, remembering that compassion does not condemn, NOR does it condone. That we can unequivocally put an end to abusive behaviors because those behaviors have no place in the world we are co-creating, but that we can do that without hate and without shame.
I hope to see a world where women rise to lead from a place of their natural divine wisdom and access to the “original intelligence” of the universe and where men embrace and value this leadership enough to celebrate it and emulate it.
I hope to see a world where women rise together, not against another but FOR each other.
I hope to see a world where women have autonomy over their lives, bodies, enterprises, and wealth.
And I do see that world, in small but spreading pockets, and know that it is our opportunity and our honor to notice it, encourage it, and nurture it.
Women now stand shoulder-to-shoulder with men in the workplace, breaking through glass ceilings to reach the top. What are your thoughts on women’s leadership today?
Women’s leadership is human leadership. A gender war is always a zero-sum game. The future of business and of the global economy demands that we celebrate, reward, and promote all human traits that build the highest form of leadership, regardless of gender.
Now we need to celebrate because the glass ceilings are (sometimes) shattered. But women leaders are undeniably as competent and successful as men.
In fact, in my TEDx talk, “Feminine Traits and the Business Economy,” I cited a number of studies that showed the effectiveness of female leadership then asked if anyone could point me to any studies on the effectiveness of male leadership. I couldn’t find a single one.
While women certainly have a harder path in most countries and most industries, women in leadership roles have begun to be normalized. And when something is normalized, it becomes easier to achieve. In that way, the pioneers always pave the path for those who will follow.
