Hannah Parkinson’s story is one of quiet courage, deep self-awareness, and reclaiming personal truth. After a decade-long marketing career that looked successful on the outside but felt deeply unfulfilling within, Hannah chose to listen to herself — a decision that changed everything. Humans of Fuzia is proud to feature Hannah because her journey speaks directly to women everywhere who have been conditioned to self-sacrifice. Her work reminds our 5M+ global community that empowerment begins when women honour their own needs, boundaries, and inner wisdom — for themselves and for each other.
Q&A
Q: Hannah, could you share a little about your journey and what led you to the work you do today?
I spent around ten years working in marketing, and from the outside, my life looked very successful. I had a good job, I worked for myself, bought a flat — everything looked “put together.” But inside, I was incredibly burnt out, unhappy, and unfulfilled.
In early 2023, I was late-diagnosed with ADHD after years of being misdiagnosed with anxiety. That diagnosis completely changed my life. I realised that so much of my unhappiness came from patterns of self-sacrifice, people-pleasing, and living in fear of rejection. I had built a life based on expectations rather than my own needs. From that point on, I began learning who I truly was and how to set boundaries — and that’s the work I now help other women do.
Q: You often speak about self-sacrifice. Why is this such an important theme in your work?
Because so many women don’t even realise they’re doing it — it feels normal. We’ve been conditioned to put others first, to show up in a certain way, and to ignore our own needs. Self-sacrifice becomes automatic. My work is about helping women recognise these patterns and gently reconnect with themselves, without guilt or shame.
Q: The name “Spicy Woo Woo” is intriguing. What does it mean to you?
It’s a playful way to describe my approach. The “Woo Woo” represents intuition, spirituality, and trusting your inner voice — but grounded in everyday life. Spirituality doesn’t have to look a certain way; sometimes it’s just being human.
“Spicy” is a nod to the idea that all our minds work differently — inspired by terms like “neuro-spicy.” It’s about moving away from the performance of perfection and instead trusting your own inner wisdom, even when it challenges expectations.
Q: How do you currently share your work and create awareness in the digital space?
Social media is a big part of it, especially since I come from a marketing background and genuinely enjoy the creative side of it now. I also love email marketing — it’s where I can really tell stories. My emails are very raw and honest, almost like monthly diary entries, written with the hope that someone reading feels seen and understood.
Q: What aspirations do you have for the coming year?
This year was about settling into a new place and culture, as I moved to Bali. Next year is all about expansion. Professionally, I want to shift more into group coaching. Right now, I mainly work one-to-one, but I have a group coaching program launching early next year, which I’m really excited about.
Q: As a solopreneur, what challenges have you faced in building your business?
Sales was — and still is — a big challenge. I’m not a typical salesperson, and I had to work through a lot of limiting beliefs about my value. Over time, I realised it’s not really about selling; it’s about having conversations. My journey and the transformation I offer speak for themselves, and that shift has made things feel much more aligned.
Q: What role does technology or AI play in your work today?
I do most things on my own, but AI — especially ChatGPT — has been a lifesaver. With ADHD, organisation and time management can be challenging, and it’s honestly been like having a virtual assistant that helps me stay focused and structured.
Q: What message would you like to leave for women reading your story?
Don’t fear stillness or silence — that’s where you actually get to hear yourself. You don’t need to meditate for hours. Even a few moments a day of coming back to yourself can change everything. Listening to your own truth is the first step.
“Don’t fear the stillness — it’s the only place where you can truly hear yourself and begin building a life that feels like your own.” — Hannah Parkinson
Call to Action
Connect with Hannah Parkinson:
LinkedIn: https://www.linkedin.com/in/hannah-p-1b274880/
Want to be featured?
If you’d like to be featured in the Humans of Fuzia series, email us at fuziatalent@fuzia.com
