Empowering Workforce Leaders: Transforming Strategies through Creative Solutions

Jesse Sieff

Jesse Sieff is the CEO and Founder of Sieff Studios. His role as a Video Strategist is to empower workforce development leaders to better invest time, attention, and talent through creative video solutions. He is an ICF Dual-Certified Coach, a Marine Corps Veteran, Milspouse, and father of twins.

What were your initial years of growing up like? Tell us about your life before starting your corporate journey/venture/initiative.

I started my professional career as a civil engineering student, but then fell in love with music and transferred colleges to study percussion. In addition to collegiate marching bands, I also participated in competitive performing groups that toured the U.S. and Europe. After graduating IUP with a degree in music, I won a position in the U.S. Marine Drum & Bugle Corps as a professional military musician.

Every industry that is now a large-scale, top-notch business once started as a small idea in the minds of entrepreneurs. What was that idea or motivation that made you start your business /initiative? What motivated you within to say YES, go for it!”

My primary motivation to pursue entrepreneurship was to take care of my family while remaining flexible with my time. My wife is still an active duty Marine, so being flexible with my time and ability to generate income independently was essential. Additionally, my love of sharing important ideas, emotions, and inspirations with people through video and music was a new creative outlet for me.

Would you like to share with our young budding women entrepreneurs the change you would like to see in the world if given an opportunity?

Be ambitious, but don’t attach your accomplishments to your identity or self-worth. Above all, never place your professional goals as a higher priority than your personal wellbeing and your family.

Women are a growing force in the workplaces worldwide, standing shoulder to shoulder with their male counterparts. There are cracks in glass ceilings everywhere, with many women breaking through to carve out a space right at the top of the pyramid. What are your thoughts about women leadership today?

Continue to be undeniable in your abilities to listen, learn, and execute and you will thrive as a leader. If you’re an undeniably strong leader, then there is no need to draw attention to gender because you’ll have more important things to focus on.

What’s the most important thing you have learned in your personal life and professional journey? What is your personal motto in life?

Adapt and overcome.

With your grit and determination, you are making a considerable impact, breaking through, and serving as role models for many budding entrepreneurs. What would you want to say to our young women leaders/audience reading this?

Eliminate distractions and Focus Focus Focus on your goals. Never settle for average, but understand there is no such thing as perfection. Strive for excellence and be willing to do things that average people would not do.