Meet Dusya Lyubovskaya, a global ambassador working at the intersection of clean energy, advanced materials, and ethical technology. Her journey spans nuclear energy, mineral processing, and blockchain-based transparency—industries often dominated by complex systems and global politics. Yet, Dusya approaches them through a single, human lens: innovation that uplifts communities and protects the planet.
Humans of Fuzia is featuring her story because her work embodies the spirit of empowerment—women leading change, building inclusive futures, and driving technological progress with empathy. Her journey offers inspiration to Fuzia’s global community of five million women and allies who believe in He for She and She for She, united by the mission of collective progress.
Q: Could you share more about the work you do and the mission behind it?
A: I am currently working across three organizations as a global ambassador, all connected through innovation, sustainability, and ethics. The Thorium Network focuses on education around efficient, clean nuclear energy and building small modular reactors for countries where electricity scarcity is a real barrier to development.
At ITRI.Tech, we conduct research on mineral processing, especially gold. We make sure extraction is safe, clean, and scientifically sound. The lab tests materials with UHDB technology so minerals remain intact and families working in these environments stay protected.
Finally, Ordinal Gold tokenizes ethically sourced gold, ensuring transparency and enabling safe, ethical investment opportunities. Across all three organizations, the mission is the same: clean energy, ethical practices, and innovation that actually helps people and the planet.
Q: How do you create awareness and engage with people globally around this work?
A: We use everything—websites, LinkedIn, social media, podcasts, events, workshops. But what I realized is that technology alone isn’t enough. Even if you have the best websites, people can still feel disconnected. The personal conversation makes all the difference. When people hear what we do from a human standpoint, not just technical jargon, they suddenly understand and feel inspired to engage.
Q: Do you work alone, or is there a larger team involved?
A: It might seem like a one-person job from the outside, but no, I’m one representative within a large ecosystem. We have management, scientists, engineers, advisors from major institutions—including government-level advisors—and sales and partnerships teams. My role is education, outreach, and communication. But really, it’s teamwork that makes progress possible.
Q: What are your aspirations for the future—professionally and personally?
A: I don’t plan based on calendar years. If something matters, I want to start it today. Long term, I’ll be based in Switzerland, working in nuclear medicine and pursuing my PhD. I hope to continue with these organizations for as long as I’m alive because the work matters deeply to me. I also want a family, stability, and a life rooted in the values I care about. Switzerland feels like home for that future.
Q: What challenges have you faced in your work recently?
A: Communication. Even though we have digital platforms, a lot still gets lost in translation. People don’t always understand what we do until we speak face-to-face. So while branding and PR are important, authentic human interaction remains the most powerful tool. Bridging that gap is an ongoing challenge.
Q: What message would you like to share with others who will read your story?
A: I’ve been told throughout my life that I couldn’t do things—that I wasn’t smart enough or capable. But there were always a few people who believed in me, who encouraged me to follow what I loved. Focus on the people who clap for you. Even if it’s just one person. That support is enough to win in life.
“Whatever is in your heart, go for it. Listen to the voices that uplift you, not the ones that pull you down.”
Want to be featured?
If you’d like to be featured in the Humans of Fuzia series, email us at fuziatalent@fuzia.com.
