Amy Nubson is a business coach, storyteller, and lifelong learner who transformed her most difficult life experiences into a mission to empower others. Through her authentic voice, deep empathy, and a global vision, Amy helps entrepreneurs and leaders reconnect with their stories, build meaningful connections, and lead with confidence. Humans of Fuzia celebrates her resilience and her commitment to uplifting individuals—especially women—by reminding them that their everyday experiences hold immense power and value.
Q: Amy, can you share the turning point that shaped your journey into storytelling and coaching?
A: My journey began with a very local vision—I simply wanted to be known as a strong marketing company within my community. I achieved that until everything fell apart in three seconds. My husband, who was also my business partner, was hit by a car. He had a traumatic brain injury that went undiagnosed for years, PTSD, and mobility issues. Overnight, I went from co-running a business to being his full-time caretaker.
We lost our business, our finances, and almost ourselves. I remember sitting in my office crying, unable to face him—ready to walk away from everything. That moment forced me to confront the truth: the only person who could pull me out of it… was me.
I realized the company I built wasn’t mine—it was built around my husband’s skills. So I had to ask myself, “What do I want?” And the answer was people. Their stories. Their challenges. Their brilliance. That’s when my journey toward coaching and storytelling truly began.
Q: What inspired your love for storytelling?
A: During COVID, everything slowed down, including marketing work. I decided to face one of my biggest fears—public speaking. My first class had me crying with snot running down my face, but something clicked. I fell in love with storytelling.
Stories let us express who we are without boundaries. Nothing has taught me more about people than their stories. Women especially tend to downplay their experiences—“Oh, it’s no big deal.” But it is. Our stories make us human, relatable, resilient.
One of my favorite stories is from when I was eight. My dad—a Norwegian immigrant with imperfect English—would ask me for a tool but say the wrong word. I started bringing him all the tools and asking, “Is this what you meant?” That trained me to anticipate needs, read between the lines, and understand people deeply. That skill became my superpower in business and coaching.
Q: Who are your ideal clients?
A: I work with all stages of business—from brand-new solopreneurs to growing small businesses.
For startups, I focus more on business coaching: helping them communicate their passion, shift from an employee mindset to a leader’s mindset, and build clarity.
For growing businesses, I help build systems and operations. One of the biggest mistakes I’ve seen is people expecting new employees to “just know” what to do. I help translate the founder’s brilliance into repeatable processes so teams can succeed.
Essentially, I love connecting the dots between people, vision, systems, and communication.
Q: What does your digital presence look like? How do you reach your global audience?
A: I lean heavily on videos—they allow people to see and hear who I really am. My videos are never perfect; as someone with ADHD, I stumble over words sometimes. But that’s who I am, and I embrace it.
LinkedIn is my primary platform. And I love engaging in communities like Hannah’s, where women from all over the world lift each other up.
I’m not about fast growth or overnight success. My entire career is built on relationships. If you want to build a strong, connected community—that’s my approach.
Q: What are your biggest aspirations right now?
A: I’m launching a new company called The GPS Collective with a friend in Spain. It’s designed to support solopreneurs who feel isolated and overwhelmed in today’s noisy digital world.
It’s a space to learn business basics, collaborate, share ideas, and receive meaningful feedback.
Personally, I want to continue elevating women’s voices through storytelling. And in 2026, my husband and I plan to move to Portugal and embrace life as nomadic entrepreneurs. I am excited to experience new cultures, explore Europe and Asia, and continue learning from the world.
Q: What challenges do you face despite your clarity and experience?
A: Challenges never end—they just evolve.
My biggest challenge is reaching the right audience consistently because my community is so international. Another challenge is simplifying what I do into one short statement—I do many things, and I love all of them.
And as someone who is ADD, I love new challenges, sometimes too much. I take on a lot, get excited, and then feel overwhelmed. Awareness is key, but it’s a journey.
Q: Finally, what message would you like to leave our readers with?
A: Pay attention to the words you use. Our language reveals how we feel, how we see ourselves, and how we show up in the world.
Don’t judge yourself—just notice. Ask yourself: “Are these the words of someone who is proud of who they are?”
Small shifts in how we speak can transform how we live.
“Your words shape your truth. Speak in a way that honors who you are becoming.”
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If you’d like to be featured in the Humans of Fuzia series, email us at fuziatalent@fuzia.com.
