Alinnette Casiano’s journey is a testament to the power of inner strength, vulnerability, and human-first leadership. From growing up with limited resources to becoming a first-generation college graduate and later a global UX researcher, she has built her path by choosing courage over limitations. Today, as the founder of Growing Your EQ, she empowers others with emotional intelligence, clarity, and confidence—making her story deeply relevant to our 5M+ community of women and allies committed to growth, empowerment, and impact.
What inspired you to start your journey?
My inspiration came from community leaders who surrounded me while growing up—teachers, librarians, summer camp leaders. While I didn’t have resources or guidance at home, they planted dreams in me. I never put limitations on myself and moved through different industries—education, higher ed, instructional design, and eventually global UX research in big tech. Seeing the impact of human-first and EQ-centered leadership on global teams eventually inspired me to start my own company, Growing Your EQ.
What challenges did you face while establishing yourself?
My biggest challenge was the unknown. I’m a strategist, and not knowing what the outcome would be—or how to navigate entrepreneurship—was unsettling. The uncertainty of being a CEO without a clear roadmap was tough. Mentors and coaches helped me overcome that fear. You are only as successful as the people you surround yourself with.
What has been your proudest milestone so far?
Transitioning from Amazon Web Services to fully walking my own path. I went from building curriculum and shaping generative AI solutions for global audiences to applying everything I learned—systems, data, psychology—to help others. The ability to turn my lived experiences into a foundation that empowers others is a milestone I truly cherish.
Are you a solo entrepreneur or supported by a team?
Right now, I’m a solo entrepreneur.
What are your thoughts on women in leadership today?
My core values are humanity, integrity, and growth. Impact isn’t always loud—sometimes the most meaningful work happens in private. Women leaders need to be grounded in who they are, understand their triggers, and avoid comparison. Everyone is on their own journey. Often, the biggest blockers we face are internal—procrastination, limiting beliefs, lack of habits. Honor your story, even the parts you’d rather hide. Vulnerability is powerful.
What message would you share with future women leaders and entrepreneurs?
Own your voice. There is only one you. You are remarkable because of who you are—not because of numbers, titles, or achievements. Trust your strengths and the uniqueness you bring to the world.
Have you ever dealt with imposter syndrome?
Yes—many times. It never fully goes away. Imposter syndrome comes with fear and self-doubt, so you must work against it. I rely heavily on affirmations—they’re on my phone, my computer wallpaper, everywhere. What you think becomes your reality. My inner circle also plays a huge role. Sometimes, when I feel like giving up, they remind me of my strength. It’s a balance of self-awareness and social support—core pillars of emotional intelligence.
What is your idea of success?
Self-fulfillment. Being content with who you are and what you’re capable of—big or small. Success isn’t a one-time moment. It evolves as you grow. I can feel fulfilled today and again years from now after creating programs for global audiences. It comes from within, not external validation.
“Own your voice—there is no one else like you. Your story, even the parts you hide, holds power.” — Alinnette Casiano
Connect with Alinnette Casiano
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