In this interview, Ivory Morgan-Burton, Founder & CEO of Storybook Events, discusses her company and how they strive to provide the best service possible to their clients.
Key Highlights:
- Starting her own business with new ideas that were not implemented by her employers 00:52
- Managing last-minute changes and capturing the client’s vision 1:22
- Marketing the brand through networking and building relationships 2:29
- Using creativity to bring clients’ dreams to life 3:52
- Leaving a room in the client’s budget and not promising what they can’t deliver 5:55
- Allowing clients to use their own resources while remaining their planner 8:04
- Conducting research to gain an understanding of upcoming trends and concepts 9:50
- Always having a second person by her side to oversee arrangements and learn, in addition to the team working at the event. 12:15
- Measuring the success of an event through referrals 14:06
- How the right way to become an event planner is through training, classes, mentorship, and experience. 15:15
- Allocating days of the week for different tasks of the event and balancing them 18:35
- Continuing with bridal consultation and guiding on a backyard wedding during the pandemic 20:20
- How a mix of new and returning customers is assisting her business’s growth. 23:29
- Managing time better to maintain a balance between work and
