Yomarie Llanos, founder of Luxe Social Studio, is a brand stylist and social media strategist dedicated to helping entrepreneurs connect deeply with their identity and communicate their value with confidence. Born and raised in Puerto Rico and now based in New Jersey, her journey reflects resilience, authenticity, and a passion for empowering others to embrace their unique voice. Humans of Fuzia is featuring Yomarie for her work in helping entrepreneurs—especially women—build confidence, clarity, and meaningful connections through authentic branding. Her story inspires our global community of 5 million members who are committed to supporting women through the spirit of He for She and She for She.
Tell us about yourself and your journey.
I was born and raised in Puerto Rico and now live in New Jersey, which gives me the best of both worlds. I studied Public Relations and later founded Luxe Social Studio, a brand styling studio where I help entrepreneurs align with themselves and the clients they want to attract.
My work focuses on social media marketing and the creative aspects of branding — such as colors, logos, and messaging — but at its core, my mission is to help entrepreneurs see themselves in a way that strengthens their connection with their brand. Many business owners feel disconnected when it comes to presenting or selling their work, and I help them build clarity and confidence so they can communicate effectively with their audience.
What is the core focus of your work?
A key part of my work is helping entrepreneurs communicate in a way that resonates with their clients rather than using language that only makes sense to them. Marketing and public relations play a significant role in bridging that gap.
I focus on helping clients understand who they are speaking to, how they want to show up, and how to build self-confidence while doing so. Showing up authentically and confidently is not always easy, so supporting entrepreneurs in developing that confidence is an important part of my work.
Do you work independently or with a team?
Right now, I run my business independently. For content shoots or specific projects, I sometimes collaborate with others locally or remotely when needed. My goal in the future is to expand and build a team of social media managers as the business grows.
How do you create awareness about your work?
I focus on multiple touchpoints to build awareness. I share insights through my website and blog, create videos on platforms like TikTok and Instagram, and stay active on social media.
Networking has also become a very important part of my work. After the isolation many people experienced during COVID, I realized the value of connecting with the community in person through networking events and referrals. At the same time, I strongly believe in showing up authentically online to connect with the right audience.
What are your aspirations for the future?
One of my main goals is to build a supportive community for entrepreneurs — a space where people can connect, engage with each other’s content, and support one another’s growth.
I also want to put myself out there more by becoming the face of my brand, showing up in videos, and sharing more of my work publicly. Creating meaningful connections and building a strong community are my biggest aspirations.
What challenges have you faced in your journey?
One of my biggest challenges is creating content for my own business. It’s easy for me to manage content for clients, but when it comes to my own brand, it can be difficult to prioritize.
As a founder, it’s common to focus on client work and internal operations, which often leaves little time for personal brand building. Learning to prioritize my own business growth and visibility is something I continue to work on.
What message would you like to share with readers?
From my experience, I’ve learned that we often worry too much about how others perceive us. In reality, people care far less than we think.
The most important thing is to show up as your authentic self. When you stop trying to meet others’ expectations and stay true to who you are, you naturally find your voice and build confidence. Growth comes through practice, and the more you show up authentically, the easier it becomes.
“Show up as your authentic self — the more you practice, the more confidently you find your voice.”
Connect with Yomarie Llanos:
https://www.linkedin.com/in/yomariellanos
Want to be featured?
If you’d like to be featured in the Humans of Fuzia series, email us at fuziatalent@fuzia.com.
