Yelena is a naturopathic nutritionist, coach and former track-and-field educator who turned a school’s need into a lifelong mission: helping active women and children feel — and perform — their best. From personal training to advanced nutrigenomics and menopausal mentorship, her story is about continual learning, careful science, and building practical, evidence-led support for women who move. Humans of Fuzia is featuring Yelena because her journey — from single mother and coach to a specialist blending sports nutrition, clinical testing and digital products — offers our 5M+ community a model of resilience, curiosity and financial independence.

Q — How did Soma Omnia begin?
A — It began in 2008 when I was asked to cover fitness lessons at my daughter’s school. My background is in track & field and education, so I started with personal training and slowly expanded as clients asked for more nutrition guidance. That curiosity pushed me into formal study—diplomas in nutritional therapy and ongoing naturopathy training—so I could give professional, evidence-based advice.

Q — How did your offering evolve from fitness to clinical nutrition?
A — I kept being asked for deeper guidance. I did lab testing, pregnancy and postnatal work, nutrigenomics, and many specialized trainings. Over time the scope broadened: children’s nutrition, sports nutrition for active women, menopausal mentorship, and advanced testing—each step came from client need and my decision to study properly rather than rely on ad-hoc seminars.

Q — Who is your ideal client?
A — My niche is women who exercise — those who train regularly and need tailored nutrition that respects performance, hormones and life stage. I bring a competitive-athlete background to that work, which many other practitioners in the UK don’t combine with clinical testing and physiology-driven protocols.

Q — How do you reach people online?
A — I focus on where my audience is. Instagram is my main channel, with LinkedIn useful for industry connections and brand partnerships. I try not to be everywhere — that’s unsustainable — so I prioritise channels that let me communicate clearly and consistently. I’ve also launched digital products on my new website to make reliable information easy to access.

Q — What are your short-term business priorities?
A — I’m investing time into digital products so women can quickly buy trusted resources instead of getting lost in information overload. I’ve also started a Menopausal Mentorship program and launched new offerings on my website.

Q — What challenges keep you busy?
A — Keeping up with new tests, interpreting evolving oncology nutrition research, and staying current in niche areas like mushroom therapeutics. Also, delivering tailored support to high-performing clients who travel and face varied climates and training environments requires constant learning.

Q — What would you like to be known for long-term?
A — I want to be a leading practitioner in the UK and to expand internationally — someone women and children turn to for a combination of sports-based training, physiology-first nutrition and evidence-backed testing.

“We can learn from each other — you don’t need a PhD to understand or help women; you need real understanding of what they’re going through.” — Yelena

Connect with Yelena:
https://www.linkedin.com/in/somaomniayelena/

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