Whitney Tatum’s story is one of courage, reinvention, and community. From her early corporate days to her time in the Peace Corps working with indigenous communities across Central and South America, Whitney’s journey reflects deep empathy and resilience. Today, as the founder of Moxie Entrepreneurial Support Services, she’s empowering entrepreneurs to build sustainable businesses through structure, collaboration, and heart. Her story resonates with Fuzia’s mission of creating spaces where women uplift one another and lead with authenticity and strength.
Q: What inspired you to start your entrepreneurial journey?
I never really thought I was going to be an entrepreneur. I studied business and worked in corporate America for a while before realizing I wanted to do more for people. That’s what led me to join the Peace Corps at 29, where I spent five years in Central and South America working with different indigenous communities.
When I came back to the U.S. in 2019, I planned to return south, but COVID had other plans. I ended up in Arizona, helping grow a moving and remodeling company that I later co-owned. That experience taught me what it really takes to run a business—learning by doing, facing challenges, and scaling through systems and processes. Eventually, I sold my share and moved to Washington State, where I founded Moxie.
Q: Tell us more about Moxie Entrepreneurial Support Services.
Moxie started because I realized how lonely the entrepreneurial journey can be. Even though we’re surrounded by opportunity, many of us build in isolation. I wanted to change that. At Moxie, I help entrepreneurs set up the foundations for success—documenting policies, creating operational systems, and helping them scale sustainably.
Beyond that, I co-founded an entrepreneur-led “un-conference”, where attendees lead discussions based on real challenges they face. I also run Entrepreneurs Anonymous, a peer support group that creates space for open, honest conversations about how our personal and professional lives intersect.
Q: What has been your proudest milestone so far?
Definitely the “un-conference” and the Entrepreneurs Anonymous group. It’s incredible to see the relief on people’s faces when they realize they’re not alone. There’s power in shared experiences, and creating spaces where entrepreneurs can connect and support one another has been one of the most rewarding parts of my journey.
Q: Are you a solopreneur or do you have a team behind you?
I’m currently a solopreneur with the support of a part-time virtual assistant. Having been a VA myself, I truly understand the value of that kind of support. My work requires attention to detail and trust, so I keep the team small but effective.
Q: What are your thoughts on women in leadership today?
It’s about time women are in leadership! For too long, we’ve been competing against each other because society made it seem like there was only room for a few of us at the top. That’s changing. Now, women are lifting each other up and creating more space for one another.
We’ve been taught to doubt ourselves—to deal with imposter syndrome, to undervalue our work—and that’s something we must unlearn. We need to push boundaries, challenge norms, and stand boldly in our strengths. Supporting one another is key to shifting that narrative.
Q: How do you personally deal with imposter syndrome?
Honestly, I feel it every time I sign a new client. Questions like “Am I really good enough?” or “Why did they hire me?” still come up. I’ve also struggled with pricing—like many women do—wondering if I’m worth the rate I charge.
What helps is reminding myself that I’ve earned this. My journey, my experience, and my willingness to learn are all part of my value. When I don’t know something, I approach it with humility and honesty—that’s what helps me grow and quiet the imposter within.
Q: What is your idea of success, both professionally and personally?
For me, success is freedom—freedom to be who I am, to do what I love, and to give back. It’s about building a business that can sustain itself so I can use my time and resources to help underserved communities and nonprofits.
Personally, it’s about living life on my own terms, with the flexibility to travel, contribute, and keep learning. True success is when you can live the life you choose, not the one society tells you to.
“Be yourself. Don’t try to fit into a box or mold society created. Be who you are—and be it boldly. Authenticity and courage will always shine through.”
Connect with Whitney Tatum
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