Andy Roberts is a UK-based video creator, entrepreneur, and award-winning voiceover artist with a passion for performance and visual storytelling. Over the years, he has started and managed multiple businesses, learning invaluable lessons along the way. His passion for performance and videography initially led him to a successful career as a voice actor, earning recognition as an award-winning voiceover artist.
Eventually, Andy channeled his creativity and business acumen into founding Kraken Media, a video production company built entirely from scratch. Kraken Media has since become a trusted name in high-quality video production, specializing in explainer videos, eLearning content, and SaaS product showcases. Through dynamic visuals and authentic storytelling, Kraken Media connects brands with their audiences. Approachable, collaborative, and driven, Andy prides himself on delivering results that exceed expectations and make an impact.
If your business could have a mascot, what would it be and why?
If Kraken Media were to have a mascot, it would be a Kraken—an intelligent, mythical sea creature symbolizing creativity, strength, and adaptability. The Kraken embodies our ability to dive deep into ideas and bring them to the surface, crafting dynamic and impactful visual stories for our clients. It’s a fitting metaphor for how we tackle challenges with a mix of strategy and imagination, always aiming to exceed expectations and leave a lasting impression.
What strategies do you employ to maintain a healthy work-life balance while running your own business?
I love what I do, so I have no need to separate anything.
When faced with unexpected detours on your business path, how do you pivot with grace and resilience, showing fellow women entrepreneurs the way forward?
Focus on the problems you can solve, and there will always be a place for you.
How do you measure the success of your business beyond financial metrics, such as customer satisfaction or community engagement?
I love it when something just looks good.
Can you share a memorable moment where you witnessed significant growth or transformation in your business, illustrating the impact of your services/products?
There have been many occasions where we have created videos that have outperformed all expectations.
What role do you believe mentorship plays in the success of small businesses, and how have mentors influenced your own entrepreneurial journey?
I have never had a mentor, but I do help mentor some small groups of creative freelancers.
What’s your work all about, and how does it make a difference in the world?
Businesses often struggle to connect with the world around them, and we bridge that gap.
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