Meet Marcia Tal, a visionary leader whose career spans from pioneering intrapreneurship at Citibank to founding her own entrepreneurial venture, PositivityTech. With a background in mathematics and data science, she has spent decades turning complex information into actionable strategies that help organizations grow and innovate. Today, she is driven by her passion for harnessing the power of customer conversations to shape better businesses and more meaningful connections. Her journey reflects resilience, reinvention, and the courage to lead with vision — and that’s why Humans of Fuzia is honored to share her story with our 5M+ global community.
Q: What first inspired your professional journey?
Marcia: My path began inside Citibank, where I would call myself an intrapreneur—building new capabilities within an existing global institution. My expertise in data and analytics allowed me to create organizations and functions that delivered billions of dollars in value, while also carving out career paths for people who loved analytical work. That experience gave me the foundation to eventually transition into entrepreneurship, where I could apply those same skills outside the structure of a large organization.
Q: How did you make the leap from corporate leadership to entrepreneurship?
Marcia: After years of building within Citi, I wanted to create something of my own. The transition wasn’t easy—suddenly, I no longer had the global brand name, resources, or intellectual capital of a big institution behind me. It was just me. But I saw it as an opportunity to rebuild a community differently, to prove a future vision, and to form partnerships that were aligned with my values and goals. That’s how I founded PositivityTech, where I focus on transforming customer conversation data into insights that fuel growth and innovation.
Q: What were some of the biggest challenges you faced in establishing yourself as an entrepreneur?
Marcia: The first was building my own brand—separate from Citibank. I had to define who I
was, what I stood for, and how to communicate my vision. Another challenge was moving from a service model to a product model, which required building prototypes, refining ideas through feedback, and staying ahead of technology shifts. And, like many entrepreneurs, I learned to pivot often. I’m proud of that flexibility because it allowed me to evolve while keeping sight of the future I believe in.
Q: What are your thoughts on women in leadership today?
Marcia: The progress has been incredible. When I began my career, many of the attributes women bring to leadership weren’t recognized as valuable, and sometimes we felt pressured to hide them. Today, those same attributes—sensitivity, vision, collaborative leadership—are celebrated. More women are entering sciences, research, and innovation, which is wonderful to see. That said, challenges remain. The corporate playing field is not yet equal, and women still navigate unique pressures. But every generation is pushing further, and I see hope in the ways my daughters and granddaughters are shaping their professional boundaries and futures.
Q: What does success mean to you, personally and professionally?
Marcia: For me, success is when organizations truly embrace the value of customer conversations—when they don’t just listen but integrate those insights into their strategy and decision-making. That’s the heart of my work at PositivityTech. On a personal level, success is seeing the impact of my vision carried forward by others, knowing that the work has found a meaningful home.
“Success is when organizations value what their customers are saying—and use that wisdom to build their future.” – Marcia Tal
Connect with Marcia Tal: http://talsolutions.com/
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