After a long career in retail banking, followed by over 20 years as a management consultant working on most continents, the drive for innovation led Michael Walters to create software aimed at helping businesses grow sustainably.
Before you ventured into the world of entrepreneurship, what were your deepest passions and most cherished interests? What captivated your imagination, ignited your curiosity, or simply brought you joy?
I have always been drawn to the arts and music, with a keen interest in theatre, visual arts, and creative pursuits. I also enjoy cooking and creating new things. My background in architecture, which I studied at university, further fueled my appreciation for creativity.
How do you stay connected with your customers and gather feedback? What channels do you use to communicate with them, and how do you ensure that their voices are heard?
My customers have direct access to me, which allows for open and immediate communication. We also gather feedback through surveys and conduct in-depth Zoom sessions to engage with our clients on a deeper level.
Looking back on your journey, what moments or milestones stand out as the most significant achievements in your career?
One of my most memorable achievements was growing a bank’s mortgage balances by 300% in just 18 months. Another milestone was transforming the concept of FitBiz360 from an idea into a working reality.
How do you stay updated with the ever-evolving marketing landscape?
I rely on both research and insights from my professional network to keep up with the latest trends in marketing.
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