David Tang, founder of Flevy.com, has revolutionized access to business best practices. Flevy provides frameworks, templates, and financial models comparable to those of elite consulting firms like McKinsey, Bain, and BCG, developed by seasoned executives and ex-MBB consultants. David’s journey began as a management consultant with over eight years of experience across corporate strategy, marketing, operations, and change management. Armed with a BS and MEng in Computer Engineering from Cornell University, David built Flevy to level the playing field, enabling businesses of all sizes to access the tools they need for success.
Can you share a short summary of your background for the article?
I am David Tang, the founder of Flevy.com, a marketplace for business best practices. Our offerings, including frameworks, templates, and financial models, are on par with those produced by top-tier consulting firms like McKinsey, Bain, and BCG.
Before launching Flevy, I spent eight years as a management consultant, working across industries and regions (US, EMEA, and APAC) on corporate strategy, marketing, and operations. My academic background includes a BS and MEng in Computer Engineering from Cornell University.
Before you ventured into the world of entrepreneurship, what were your deepest passions and most cherished interests? What captivated your imagination, ignited your curiosity, or simply brought you joy?
Creatively, I’ve always enjoyed playing the guitar and had a passion for drawing since childhood. My entrepreneurial spirit sparked early—starting in elementary school, I was launching side projects.
Before committing to Flevy full-time, I created over 100 websites ranging from social media networks to niche search engines and mobile apps. This hands-on experience fueled my love for innovation and curiosity for building solutions.
How do you stay connected with your customers and gather feedback? What channels do you use to communicate with them, and how do you ensure that their voices are heard?
I primarily connect with customers through email and LinkedIn. Our newsletters are sent from my personal email, encouraging direct replies for questions or feedback.
On LinkedIn, I share content about Flevy and engage with my community of over 50,000 followers. We actively monitor feedback from both platforms and integrate these insights into our offerings, ensuring we continuously meet our customers’ needs.
Looking back on your journey, what moments or milestones stand out as the most significant achievements in your career?
One defining milestone was identifying the gap that led to founding Flevy.
As a consultant at a global firm, I was introduced to consulting frameworks and internal repositories that made delivering client solutions highly efficient. However, while working for boutique firms later, I noticed they lacked these resources.
This realization inspired me to create Flevy, making top-tier consulting resources accessible to all businesses worldwide. Building Flevy into a platform that empowers organizations of all sizes remains a significant career highlight.
How do you stay updated with the ever-evolving marketing landscape?
I rely on platforms like X (formerly Twitter) and YouTube to follow thought leaders. Additionally, I subscribe to several marketing newsletters to stay informed on the latest strategies and trends.
My approach includes constant testing and adaptation. Online marketing evolves rapidly—what works today may be obsolete within six months. This requires a persistent learning curve and ensures we don’t let campaigns run on autopilot for too long.
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