Meet Dr. Muddassir Ahmed, an engineer turned supply chain thought leader, educator, and founder of SCMDOJO. What started as a blog to simplify supply chain knowledge for the global community has now grown into the world’s largest supply chain learning platform, empowering professionals to upskill, adapt, and thrive. His story reflects the power of passion, consistency, and the belief that knowledge should be accessible to all. Today, Humans of Fuzia celebrates his journey as it inspires our 5M+ strong community of leaders, entrepreneurs, and changemakers worldwide.
Q: What inspired you to begin your journey in supply chain and eventually create SCMDOJO?
I am an engineer with a master’s in production management and a PhD in supply chain. My career began at Eaton and Bridgestone, where I worked full-time while completing my PhD part-time. From 2007 to 2015, my life revolved around education, work, and family. In 2018, I started a blog called SCMDOJO because I felt most supply chain content was too theoretical. My aim was to make supply chain knowledge practical, hands-on, and easy to understand.
The content resonated, and I soon expanded into YouTube and LinkedIn. One opportunity led to another—conference invitations, networking, and then online teaching during COVID. I realized there was a real business opportunity to create courses and help people professionally. That’s how SCMDOJO evolved into a platform with 177 experts, offering consultancy, resources, and the world’s biggest supply chain academy. It all happened organically, but it was always rooted in passion and the desire to help others.
Q: What were some of the biggest challenges you faced while building your business?
The biggest challenge was not supply chain itself—I had the knowledge, research, and experience—but learning how to market and sell that knowledge. Many people think, “I’m good at something, so others will automatically buy it.” That’s not true.
You must define your product, communicate your brand, and then reach your customers. Sales and branding were my biggest hurdles. Creating credibility takes time and consistency. Another challenge was making the business sustainable—moving beyond a few sales to building recurring revenue that supports both me and my team. Scaling a passion into a business is never easy, but it has been a rewarding journey.
Q: How do you see women’s role in leadership, especially in the supply chain industry?
I believe this is a great time for women leaders. Many companies are actively promoting women in engineering, coding, and leadership roles. While there is still some pay disparity, the gap is closing in many countries.
In supply chain specifically, the field offers excellent opportunities for women because most roles—like procurement, demand planning, and logistics management—are laptop-based and can be done remotely. This creates a good work-life balance and financial stability.
Throughout my career, I’ve promoted several women into leadership roles because of their competence, reliability, and technical expertise. But to thrive as leaders, women must also embrace visibility, charisma, and decision-making. Leadership is not about mimicking male styles—it’s about finding your own authentic way and leading by example.
Q: What is your personal idea of success?
Success begins with a clear vision of what you want, both personally and professionally. You must identify where you are today, define your gaps, and consistently work towards bridging them.
For me, success is about grit and consistency. Most people give up after a few failures, but real growth comes from persistence. Success doesn’t have to be about money or fame—it can mean work-life balance, personal growth, or impact. As Nelson Mandela said, “Everything seems impossible until it’s done.” I live by that philosophy and focus on enjoying the journey, not just the destination.
“Success is not about shortcuts—it’s about grit, consistency, and the courage to keep moving forward, even when the path feels impossible.” – Dr. Muddassir Ahmed
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