Danielle Neah Amponsah is a creative entrepreneur whose journey reflects resilience, self-belief, and the courage to rebuild. From discovering her love for marketing long before she knew what to call it, to creating her own space in the industry, Danielle’s story resonates deeply with women navigating career shifts, motherhood, and entrepreneurship. Humans of Fuzia is proud to feature her story as it speaks to our 5M+ global community of women who are redefining success on their own terms—through both She for She and He for She support.
What inspired you to start your journey?
Creativity has always been part of who I am. Even as a student, I was building websites, tweaking social media pages, and reaching out to radio stations—without realizing it was all marketing. I originally thought I’d go into medicine, but life had other plans. I took up an apprenticeship at a digital PR and SEO agency, which completely immersed me in the field. Over time, I moved in-house, worked with international clients, and eventually started my own agency. After being made redundant, I felt a strong need to build something of my own again—something empowering, where I had creative freedom. That’s when HANDNOTE was born, alongside my twin sister.
What challenges did you face along the way?
One of the biggest challenges was confidence—truly believing in the value I bring. We work with purpose-driven brands, and learning to confidently say, “I can help you,” took time. Another major learning was sales. I was always good at marketing, but understanding how to sell with confidence and clarity was something I had to consciously develop.
What has been your proudest milestone so far?
There have been many, but one that really stands out is when people find you because of your work. Being approached by well-known names and trusted with their projects is incredibly rewarding. It reassures you that you’re doing something right and that your work speaks for itself.
Are you a solopreneur today?
I started the business with my sister, and while she’s now pursuing something else, she’s still a sounding board for me. Day-to-day operations are mostly handled by me now—from systems to hiring—so in many ways, yes, I am a solopreneur, though the foundation was built together.
What are your thoughts on women in leadership and empowerment?
Representation truly matters. I was surprised to see how differently women are treated in business compared to men—you often have to prove yourself repeatedly. That’s why it’s so important for women to support each other instead of competing or gatekeeping. Even if we’re in the same industry, collaboration and mutual respect help us all grow, especially for women and women of colour.
What message would you like to share with aspiring women leaders and entrepreneurs?
It will be hard. You’ll fall, make mistakes, and question yourself—but that’s okay. Take it easy, breathe, and don’t see setbacks as the end of the road. Ask for help, seek perspectives, and put yourself out there. Don’t wait for permission—start, and the rest will follow.
What does success mean to you, personally and professionally?
Success looks different for everyone. For me, it’s being at peace with what you do, knowing it aligns with your values and vision. It’s helping others, getting back up when you fall, and continuing even when life is demanding—especially as a woman juggling multiple responsibilities. Showing up every day itself is success.
“Success is getting back up when you fall and continuing—even when life feels heavy.”
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