Mohammed Reda is a technology and education entrepreneur with over 23 years of experience in IT, including 14 years at Cisco Systems. As the founder and CEO of Pixelia, he is committed to revolutionizing STEM education by integrating robotics, AI, and drone programming into learning. His mission is to equip students with future-ready skills, foster innovation, and bridge the gap between traditional education and emerging technologies. Through his leadership at Pixelia, he continues to inspire the next generation of tech leaders by providing hands-on, immersive learning experiences.
Could you elaborate on the nature of your business, highlighting its purpose and the ways it benefits people?
Pixelia is a STEM education company dedicated to equipping students with the skills and knowledge needed for a technology-driven future. We offer hands-on learning experiences in robotics, AI, drones, and programming, catering to students aged 6-18, schools, and educators.
Our Purpose
Our mission is to bridge the gap between education and emerging technologies, making STEM accessible and engaging for young learners. We aim to inspire innovation, critical thinking, and problem-solving skills, ensuring students are prepared for future careers in technology.
How We Benefit People
✅ For Students – We provide immersive, project-based learning that enhances creativity, teamwork, and STEM proficiency.
✅ For Schools & Educators – We offer tailored STEM labs, curriculum integration, and teacher training, helping schools incorporate cutting-edge technology into their classrooms.
✅ For Communities & Corporates – We collaborate on STEM outreach programs to promote diversity and inclusivity in tech education.
Our programs are designed to spark curiosity, build confidence, and create pathways to successful careers in a rapidly evolving digital world.
What inspired you to start your journey as a coach and entrepreneur? Were there any specific events, challenges, or people that motivated you to take this path?
Starting my journey as an entrepreneur and coach was deeply rooted in both personal experiences and professional insights. The key inspiration came from observing my own daughters’ curiosity about technology and realizing that there was a huge gap in education when it came to giving young people the tools to not just consume technology, but to create it.
Having spent 14 years at Cisco as a Solutions Architect, I saw firsthand the rapid advancements in technology and the demand for skilled professionals. I realized that there was a need for more accessible STEM education—one that empowers students with practical skills in areas like robotics, AI, and programming.
What truly motivated me was the desire to build a bridge between the skills required for the future and the current education system. The lack of adequate resources and hands-on learning experiences for young people drove me to launch Pixelia.
Also, having a strong partner like Rehab Tarek, my female co-founder, who shares the same passion and brings her own expertise in marketing, has been pivotal in our journey. Together, we are committed to providing the next generation of leaders with the tools and skills needed to succeed in a technology-driven world.
This journey wasn’t without challenges—navigating the startup world, overcoming resource constraints, and figuring out how to make cutting-edge technology accessible to young learners—but the passion for empowering youth with STEM education kept me going.
The combination of personal inspiration, my professional background, and a drive to address gaps in education led me to become an entrepreneur focused on transforming education for the digital age.
Looking back at the beginning of your career, what were the major challenges you faced when establishing yourself as a leader/coach? How did you overcome those obstacles?
At the start of my career, one of the biggest challenges was shifting from a technical expert to a business leader. Coming from a strong IT and engineering background, I was highly skilled in technology but had to develop new abilities in communication, leadership, and business strategy.
Another major challenge was building credibility and influence outside the corporate world. When I founded Pixelia, I had to establish myself as a trusted voice in STEM education. This meant networking, continuous learning, and actively engaging with educators, students, and industry leaders.
To overcome these obstacles, I focused on:
✅ Developing leadership skills – Investing time in mentorship programs and leadership training.
✅ Building strong networks – Connecting with industry professionals, educators, and innovators.
✅ Taking calculated risks – Launching initiatives like Pixelia to demonstrate impact and innovation in STEM education.
Through resilience, adaptability, and a clear vision, I’m working hard to navigate these challenges and establish myself as a business leader.
Would you like to share any remarkable achievement?
A proud milestone is winning the GES Award at Bett 2025 for Pixelia’s STEMpedia robotic kits and curriculum, recognizing our innovative approach to STEM education. This award reinforced our mission to make technology education more accessible and impactful.
Women are a growing force in workplaces worldwide, standing shoulder to shoulder with their male counterparts. What are your thoughts about women in leadership today?
Women in leadership are making remarkable strides, and I am proud to have Rehab Tarek as my co-founder at Pixelia. With her expertise in marketing and business development, Rehab plays a key role in driving our vision of empowering students through STEM education.
Her passion for innovation and technology has been instrumental in shaping Pixelia’s approach to robotics, AI, and drone programming. Together, we’re committed to breaking down barriers and providing equal opportunities for women and young people in STEM fields.
Having Rehab as a co-founder is a constant reminder that diverse leadership teams create the most impactful solutions!
What message/advice would you have for future women leaders and aspiring entrepreneurs?
My advice to future women leaders and aspiring entrepreneurs is to embrace your unique perspective and trust in your abilities. The world needs diverse voices, and your contribution matters. Don’t be afraid to take risks, make bold decisions, and fail forward—each challenge is an opportunity to learn and grow.
Surround yourself with a strong support network—mentors, peers, and those who inspire you. Build resilience, and remember, leadership is about service. Always aim to empower others while staying true to your values.
Believe in your vision, work hard, and never underestimate the power of collaboration—together, we can achieve great things!
Please insert website or social media links (if any):
🌐 Website: Pixelia
🔗 Pixelia LinkedIn: Pixelia UK
🔗 Personal LinkedIn: Mohammed Reda
