Sandra Bellamy is The Asexual Entrepreneur. She is the best-selling author of Asexual Perspectives: 47 Asexual Stories, under her own book publishing imprint Quirky Books. She helps asexuals with love, life, confidence, dating, and relationships, predominantly through her Asexualise My Asexual Life YouTube channel chat show and vlog, which has had over 1.2 million views.
In her own words,
“Asexuality is a sexual orientation based on a lack of sexual attraction, and as a romantic asexual, I don’t get the need, urge, or want for partnered sexual intercourse—but I do get attracted to guys romantically and aesthetically.”
What were your initial years of growing up like? Tell us about your life before starting your entrepreneurial journey.
Growing up, I thought I was heterosexual for years. I was a shy, lonely, introverted girl who was bullied in school. I lacked friends, didn’t like myself or my life, had social anxiety, and was a suicidal, depressed mess with no purpose.
2012 was the start of my entrepreneurial journey. I saw Tony Robbins live on stage at a business seminar. He taught us to change our state through music and movement, and in that moment, I had an awakening to be my younger teenage self—the person I was born to be. From then on, I decided to live as my younger teenage self, not my birth certificate age, and reprogrammed my mind to be happy being single and confident, using NLP. Entrepreneurship changed my life from self-loathing to self-loving.
In 2014, I went to see a counsellor because I wanted a relationship without sex—just romance and kissing—and she said the worst thing: “You’ll have to have sex in order to keep a good guy.” Horrified, I went home and Googled “I love kissing and not sex.” That’s when I discovered asexuality and the global community on asexuality.org. It changed everything.
Tell us something about your initiative/business. What is it about and how is it helpful for people?
My mission is to get asexuality recognised as a sexual orientation in its own right throughout the globe, so no asexual has to live in fear of ridicule again. To do this, I aim to reach heterosexuals and thought leaders who currently make the greatest impact in the world.
My goal is to empower asexuals to feel comfortable and confident with their identity and educate others to spread knowledge, foster understanding, build acceptance, help prevent sexual abuse, and redefine love and intimacy to include relationships without sex.
I do this through my writing, social media, websites, speaking engagements, and guest appearances. I’m also growing Quirky Books, a publishing business that specialises in non-fiction books transforming lives from pain to gain—particularly about asexuality.
The pandemic was a turning point for many. How did it impact you personally and professionally?
When the pandemic occurred, I was working in retail management. Lockdown actually gave me more time to focus on what I love—writing, live streaming, and building my brand. I purposefully don’t watch the news and tend to spend a lot of time indoors creating, so I was mentally prepared for lockdown. It reinforced how valuable it is to build your brand alongside a regular job.
In today’s rapidly evolving world, how do you view the role of AI in creativity, leadership, and entrepreneurship?
I personally think authenticity is the key to success, especially in an AI-driven world. As more people use AI, it’s becoming easier to distinguish between content created by machines and real human voices. That’s why I believe it’s essential to keep our authentic selves at the heart of everything we do. Authenticity is what builds real trust and connection—and it’s what makes leadership and entrepreneurship truly meaningful.
AI can be an incredible tool for efficiency. It helps with writing, marketing, and generating fresh ideas. But it’s just that—a tool. The danger is when people begin to rely on it so much that they stop believing in their own creativity or lose confidence in their natural voice. As a writer, I’ve seen this happen already. People forget that their unique human expression is irreplaceable.
It’s important to remember that humans must continue to value themselves more than AI. If we use it to support our creativity, it can be transformative. If we start valuing it above ourselves, we risk losing the very authenticity that makes us human.
That belief also extends to relationships and emotional connection—something I explore in my upcoming book, How to Date an AI Bot. As AI relationships become more common, I see fascinating parallels with asexuality. Many asexuals have deep, emotionally fulfilling relationships without physical intimacy. Similarly, people forming emotional connections with AI could help normalize and validate the idea that intimacy doesn’t have to be sexual to be real. It’s an evolving space that could reshape how society perceives love, identity, and companionship.
What has been the response of the users/consumers towards your venture?
I regularly receive comments and private messages thanking me for helping asexuals feel seen and accepted. People tell me how my videos helped them discover their identity and come out with pride. My book Asexual Perspectives has helped readers realize they are not broken, even when they once felt suicidal.
I’ve been featured on BBC Radio, the Jeremy Vine Show, The Mirror, Daily Star, The Femedic, and numerous podcasts like Lifeology Radio (with 3M+ listeners per episode). I’ve also spoken at the UK Asexuality Conference in London and Oxford University for bLU Talks, where I was featured alongside James Redfield (The Celestine Prophecy) and Ken Honda (Happy Money).
My YouTube channel Asexualise My Asexual Life recently surpassed 1.2 million views, which still feels surreal.
How has your life changed because of your initiative?
In 2011, I was terrified of social media due to anxiety. Today, I manage multiple Facebook pages and groups, share my life openly on YouTube, and am recognised as a Top Social Marketing Voice on LinkedIn.
In January 2015, I went from being socially anxious and isolated to hosting asexual meetups. Later that year, I launched my YouTube channel and learned to speak openly about sexuality—something I once struggled with deeply.
By 2017, I had published my bestselling book and officially became a registered UK publisher through Quirky Books. I’ve since launched Asexualise Academy and been a speaker at international events, all while continuing to advocate for authentic expression, inclusion, and self-acceptance.
Do you have anyone who is the biggest support system in your life?
Yes—my best friend. They support my work wholeheartedly and help me with day-to-day things, especially when I’m unwell due to fibromyalgia, a chronic pain condition.
What message would you like to share with young entrepreneurs and change-makers?
Always remember: your authenticity is your greatest asset. Whether you’re an entrepreneur, leader, or creative, success comes from being genuine, persistent, and self-believing.
Both personally and professionally, you can achieve great things. Be determined, never give up, and always know that your current circumstances don’t dictate your future.
Get in touch with Sandra Bellamy
LinkedIn: https://www.linkedin.com/in/sandrabellamy
Website: https://www.sandrabellamy.com
YouTube Channel: https://www.youtube.com/asexualisemyasexuallife
