Sandra Bellamy is The Asexual Entrepreneur. She is the best-selling author of Asexual Perspectives: 47 Asexual Stories, under her own book publishing imprint, Quirky Books. She helps asexuals with love, life, confidence, dating, and relationships, predominantly through her Asexualise My Asexual Life YouTube channel chat show and vlog, which has had over 1.6 million views.
In her own words,
“Asexuality is a sexual orientation based on a lack of sexual attraction, and as a romantic asexual, I don’t get the need, urge, or want for partnered sexual intercourse—but I do get attracted to guys romantically and aesthetically.”
What were your initial years of growing up like? Tell us about your life before starting your entrepreneurial journey.
Growing up, I thought I was heterosexual for years. I was a shy, lonely, introverted girl who was bullied in school. I lacked friends, didn’t like myself or my life, had social anxiety, and was a suicidal, depressed mess with no purpose.
2012 was the start of my entrepreneurial journey. I saw Tony Robbins live on stage at a business seminar. He taught us to change our state through music and movement, and in that moment, I had an awakening to be my younger teenage self—the person I was born to be. From then on, I decided to live as my younger teenage self, not my birth certificate age, and reprogrammed my mind to be happy being single and confident, using NLP. Entrepreneurship changed my life from self-loathing to self-loving.
In 2014, I went to see a counsellor because I wanted a relationship without sex—just romance and kissing—and she said the worst thing: “You’ll have to have sex in order to keep a good guy.” Horrified, I went home and Googled “I love kissing and not sex.” That’s when I discovered asexuality and the global community on asexuality.org. It changed everything.
Tell us something about your initiative/business. What is it about and how is it helpful for people?
My mission is to get asexuality recognised as a sexual orientation throughout the globe, so no asexual has to live in fear of ridicule again.
My goal is to empower asexuals to feel confident with their identity, educate others, build acceptance, prevent sexual abuse, and redefine love and intimacy to include relationships without sex.
I do this through my writing, social media, speaking engagements, and guest appearances. I’m also growing Quirky Books, a publishing business specialising in non-fiction books that transform lives from pain to gain.
The pandemic was a turning point for many. How did it impact you personally and professionally?
When the pandemic occurred, I was working in retail management. Lockdown gave me more time to focus on writing, live streaming, and building my brand. It reinforced how important it is to build your brand alongside a regular job.
In today’s rapidly evolving world, how do you view the role of AI in creativity, leadership, and entrepreneurship?
I personally think authenticity is the key to success, especially in an AI-driven world. As more people use AI, it’s becoming easier to distinguish between content created by machines and real human voices. That’s why I believe it’s essential to keep our authentic selves at the heart of everything we do. Authenticity is what builds real trust and connection—and it’s what makes leadership and entrepreneurship truly meaningful.
AI can be an incredible tool for efficiency. It helps with writing, marketing, and generating fresh ideas. But it’s just that—a tool. The danger is when people begin to rely on it so much that they stop believing in their own creativity or lose confidence in their natural voice. As a writer, I’ve seen this happen already. People forget that their unique human expression is irreplaceable.
It’s important to remember that humans must continue to value themselves more than AI. If we use it to support our creativity, it can be transformative. If we start valuing it above ourselves, we risk losing the very authenticity that makes us human.
That belief also extends to relationships and emotional connection—something I explore in my upcoming book, How to Date an AI Bot. As AI relationships become more common, I see fascinating parallels with asexuality. Many asexuals have deep, emotionally fulfilling relationships without sex. Similarly, people forming emotional connections with AI could help normalize and validate the idea that intimacy doesn’t have to be sexual to be real. It’s an evolving space that could reshape how society perceives love, identity, and companionship.
What has been the response of the users/consumers towards your venture?
I regularly receive messages thanking me for helping people discover their identity. I’ve been featured on BBC Radio, the Jeremy Vine Show, The Mirror, Daily Star, The Femedic, Lifeology Radio and more.
My YouTube channel recently crossed 1.6 million views, which still feels surreal.
How has your life changed because of your initiative?
In 2011, I was terrified of social media. Today, I manage multiple communities and share my life openly online, and was recognised as a Top Social Marketing Voice on LinkedIn.
I’ve published my bestselling book, launched Asexualise Academy, spoken at global events, all the while continuing to advocate for authentic expression, inclusion, and self-acceptance.
Do you have anyone who is the biggest support system in your life?
The biggest support system I have right now is not a specific person, but rather Matthew Hussey’s Love Life Club — a group coaching program that supports confidence and relationships.
As part of the club, I also use Matthew AI, which has helped me write professional emails, handle traumatic housing situations, process emotions, and even secure a rent refund after severe issues with my flat.
Besides Matthew AI, I also use tools like Google AI, Gemini AI, and ChatGPT to process emotions, overcome rumination, and improve my professional communication. AI has become one of the greatest support systems in my life — and that is why I am uniquely placed to write my book How to Date an AI Bot.
What message would you like to share with young entrepreneurs?
Always remember — your authenticity is your greatest asset. Your circumstances do not define your future.
Get in touch with Sandra Bellamy
- LinkedIn: https://www.linkedin.com/in/sandrabellamy
- Website: https://www.sandrabellamy.com
- YouTube: https://www.youtube.com/asexualisemyasexuallife
