Meet Alice Ho, a Singapore-born entrepreneur now based in the Netherlands, who turned a mid-life career setback into a powerful journey of self-reinvention. After decades in global corporations like P&G, LVMH, and Siemens, Alice faced retrenchment in a foreign country — an experience that challenged her identity and definition of success. Instead of giving up, she transformed adversity into purpose, building a business dedicated to helping professionals and entrepreneurs find their voice, authority, and confidence in the digital era. Her story is one of resilience, reinvention, and the courage to lead with authenticity — perfectly embodying Humans of Fuzia’s mission of empowering and uplifting women and allies across the world.
Q: What inspired you to start your entrepreneurial journey?
Alice Ho: I grew up in a typical Asian household where success meant good grades, a stable career, and eventually marriage and kids. I worked my way up in global companies and on the outside, it looked like success. But when I was retrenched in my mid-40s, in a foreign country where I didn’t speak the language, everything I believed about success was shaken. I realized that my value wasn’t tied to my job title or company name. During COVID, when everything slowed down, I finally asked myself: Who do I want to be in the second half of my life? That’s when I decided to build something meaningful that would help others — and myself — create real impact.
Q: How did you find your first client as an entrepreneur?
Alice Ho: Like many others, I didn’t succeed right away. I made the mistake of being too eager — trying to help everyone, which sometimes came across as hard-selling. My turning point came when I learned to truly listen to my clients instead of assuming I knew what they needed. My first successful project came from someone who saw potential in me and asked me to help them build their authority and brand presence using AI and automation. That collaboration led to referrals, and soon, my business began to grow organically.
Q: What were some of the biggest challenges you faced while building your brand?
Alice Ho: The biggest challenge was detaching my identity from my corporate title. In Asia, titles often define us — but when I lost mine, I had to rediscover who I was beyond the job. Starting over in a new country without a network or local language was tough. Entrepreneurship was another steep learning curve — I tried doing everything myself until I learned the importance of delegation and leveraging AI to work smarter. I also had to reframe visibility — realizing it’s not about bragging, but about serving others through your story and expertise.
Q: What has been your proudest milestone so far?
Alice Ho: My proudest moments are when clients tell me I’ve transformed their lives. One client told me that because of my mentorship, she finally had the courage to start her own business and speak confidently about her work. That kind of transformation — seeing someone step into their potential — is what success feels like to me. It reminds me that I’m on the right path and that impact, not titles, is what truly matters.
Q: What are your thoughts on women in leadership today?
Alice Ho: I think it’s an exciting time for women. We are seeing more women breaking barriers, overcoming self-doubt, and leading both in and outside of corporate spaces. Leadership doesn’t always require a title — it can start with taking initiative, volunteering, or leading small community efforts. My message to women is: don’t wait for someone to appoint you as a leader. Start leading where you are. Even small steps can grow into something powerful. The world has changed, and our voices are being heard like never before.
Q: How do you define success now — both personally and professionally?
Alice Ho: Success used to mean title, salary, and team size. Today, it means impact. Success is about how many lives I can touch, how many professionals I can help step out of invisibility, and how much positive change I can create. It’s not a finish line — it’s an ongoing journey of helping others rise. For me, being able to create impact, one person or one business at a time, is the real privilege.
“Success isn’t defined by your title or salary — it’s defined by the impact you make and the lives you transform along the way.” — Alice Ho
Connect with Alice Ho:
(2) Alice Ho | LinkedIn
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