Dr. Shikha Gupta is an accomplished Author & Associate Professor, Programme Coordinator in the Management Department having expertise in Finance and accounting. Dr.Gupta is also SPOC for Swayam Local Chapter. Dr.Gupta has authored a book titled “Capital Market” and Chief editor of “Marketing Quest” magazine. She has an enriched experience of 15 years in the area of academics, consulting industry projects and counselling students. She has acted as resource person in FDP and guest lectures. She has actively worked as AICTE Reviewer in SLA(Student learning and assessment) Programme. She has done her graduation in commerce from Delhi University and Masters in Finance from GGSIP University and stood as University topper in Financial Management. Thereafter cleared UGC-NET in management securing 4th All India rank. She has completed Ph.D in Finance from B.R.Ambedkar Bihar University. She has published and presented more than 20 research papers in Journals and Conferences of repute. She has also conducted Finance seminars, Book launch and other activities as Literary Club head. She has been involved in guiding the post graduate students for dissertations and research projects as well as acted as UR and IR. Dr.Gupta is working on many International financial projects as a freelancer.
Tell us about your life before the venture/ leading up to your venture?
I would like to share that the pandemic turned out to be the game changer wherein much needed time was devoted for seeding self growth. That is when I started my own You tube channel for mass reach, writing a new book on “Capital Market“, freelancing in the financial sector and lastly but most importantly was guiding my 7 year daughter to become the youngest author in her school.
Tell us something about your organization. What is it about and how is it helpful for people?
Management Education and Research Institute is a people centric organization which religiously focuses on employee development by focusing on research and recently initiated the E-learning process and glimpse can be accessed @https://youtu.be/xZiLMeGyN0g?si=q7YxJH44IbmwKPyG
The management’s leadership and vision has always appreciated the innovation teaching pedagogy wherein it recognized the “Art Integrated Learning Project” conducted by me for post graduate students.
What has been the response of the consumers towards your venture?
- Awarded as “Young Professor of the year “ award at Education Icon Awards on Sep 23rd , 2023 certified by MSME and ISO.
- Recognised as “Lifetime Fellow member” of InSc International publishers in recognition of professional Standing.
- Awarded as “Young leader creating better world for all”, presented by Women Economic Forum on 28-31 Oct,2023 London ,UK.
- Session chair at International Conference on Health informatics ( IHIC 2023) held on Oct 17-18th ,2023 organised by IQAC Cell of MERI.
- Authored Book titled “CAPITAL MARKET” with ISBN number: 978-93-87607-61-3 by Shri Navman Publications.
- Guest lecture taken on 27th Sep,2023 at Maharaja Surajmal Institute on “Unleash your potential”.
- Received Letter of appreciation for taking a session on” Creative Pedagogical Tools” on 2nd August,2023 at Faculty Development Programme on “Leveraging research through Power BI for data Visualization & NVIVO for Qualitative Analysis”.
- Received Letter of appreciation for taking guest lecture on “Personal Branding via LinkedIn” on 11th Oct,2023 organised by Literary Club of MERI.
- MBA Student of 2022-24 batch “Anshika” as Subject university topper with perfect 100 in AFM in MBA (IPU).
- Awarded by VP of MERI group of Institutions for innovative teaching pedagogy by conducting “Art Integrated Learning Project” in Jan 2023.
- Standing ovation by Dr.Akash Khurana for mentoring skit during book launch on 27th Sept,2022.
- SPOC for Swayam LC of MERI.
- AICTE reviewer of SLA Programme.
- Worked as IR of POD (Programme of Online Degrees) conducted by IIT Madras.
- Chief Editor of Marketing Quest magazine(annual issue) and Insight E-magazine(monthly).
How has your life changed because of your venture?
Embarking on my learning journey of being an author and working as a freelancer has transformed my life profoundly. The constant challenges have honed my problem-solving skills, fostering resilience in the face of adversity. The international exposure has also expanded my network, exposing me to diverse perspectives and valuable connections. Personally, it’s been a journey of self-discovery, pushing me beyond my comfort zone and unlocking untapped potential within me. Overall, my life has evolved into a dynamic and fulfilling adventure, driven by the pursuit of innovation and growth.
What are you working on right now?
Currently I’m working on conversion of part time financial consulting to full time venture.
Give a motivational message for the audience/women who are reading this.
Embrace the power within you, for you are capable of achieving greatness beyond measure irrespective of gender. In every challenge, see an opportunity to rise stronger and wiser. Your journey is unique, and every step you take contributes to your extraordinary story. Believe in your resilience, cultivate your strengths, and let your aspirations guide you. You are not just a participant; you are the author of your narrative, crafting a tale of strength, courage, and unyielding determination.
